Robinsons Fruit Shoot Hydro Flavoured Water Blackcurrant, 8 x 200ml

Product Information

Britvic is remaining tight-lipped about the technical reasons for the latest recall, and this week gave it no mention in its Q3 trading update. Its recall notice on 1 July referred only to ‘a small number of reports that the spout within the sports bottle cap may become detached unexpectedly’.

Fruit Shoot | Fruit Shoot - IE Kids No Sugar Added Juice Drink | Fruit Shoot | Fruit Shoot - IE

Daniel Selwood Daniel Selwood is The Grocer’s special projects editor, managing our annual Britain’s Biggest Brands, Britain’s Biggest Alcohol Brands, The Dairymen and Top Products reports – as well as contributing to news, features, analyses and category reports. Summer Fruits Ingredients: Water, Fruit Juices from Concentrate (Apple, Strawberry, Raspberry), Acid (Citric Acid), Flavouring (Flavouring), Acidity Regulator (Sodium Citrate), Sweet Potato and Carrot Concentrate, Antioxidant (Ascorbic Acid), Sweeteners (Acesulfame K, Sucralose), Safflower and Lemon Concentrate. Nutrition Happily, there have been no consumer incidents reported as a result of the latest Fruit Shoot scare - which Britvic insists was “not related to any previous recall”. It also stresses that the manufacturing problem “has now been rectified” (and the BSDA is satisfied its code of practice wasn’t contravened).

Water, Fruit Juice from Concentrate (Orange), Acid (Citric Acid), Carrot Concentrate, Acidity Regulator (Sodium Citrate), Antioxidant (Ascorbic Acid), Sweeteners (Sucralose, Acesulfame K), Flavouring (Flavouring), Carrot and Apple Concentrate. Nutrition Apple Ingredients Ingredients: Water, Apple Juice from Concentrate (8%), Acid (Malic Acid), Natural Apple Flavouring with other Natural Flavourings, Preservatives (Potassium Sorbate, Dimethyl Dicarbonate), Acidity Regulator (Sodium Citrate), Sweeteners (Acesulfame K, Sucralose), Vitamins (Niacin, B6, Biotin). Nutrition Robinsons, Fruit Shoot Hydro and the Robinsons Fruit Shoot Hydro device are all registered trade marks of Robinsons Soft Drinks Ltd. No Added Sugar. No Artificial Colours, Flavourings or Preservatives. Vegetarian Society Approved - Vegan. Robinsons. However, regardless of how small the quantity, we take every issue that could potentially impact the health or safety of consumers very seriously.”

Fruit Shoot recall: how did it happen again at Britvic? Fruit Shoot recall: how did it happen again at Britvic?

So, given the enormous cost of that recall, how were the caps allowed to cause trouble again? And does it mean more financial (and reputational) woes for the soft drinks giant?Britvic is keen to underline Searle’s points. This month’s recall “affected a single SKU” a spokeswoman stresses. “To put this into context, it impacted approximately 0.0003% of Fruit Shoot products in market through the year. Nevertheless, a loose spout is quite an unusual occurrence, says Duncan Goose, founder of bottled water brand One. “It’s a complete new one to me,” he adds. “The only thing I can think of is the mould design for the spouts has been changed - maybe to save waste or use a new material.” Earlier this month, Britvic was forced to recall batches of its Robinsons Fruit Shoot drinks over fears their push-pull cap could be a choking hazard.