Fresh Mob: Over 100 tasty healthy-ish recipes

Product Information

At Mob we’re best known for our engaging videos and recipe content, but did you know the teams also work on some beautiful written content? Last month we launched Pinch, a digital magazine exclusive for Mob+ members, to give a home to more of our editorial content. The first edition was published in April and features 18 additional exclusive recipes including a deep dive into creating the perfect Fish & Chips, a bumper desserts feature and a 9 step guide to creating incredible Pastel De Nata at home. It doesn’t stop there - Pinch also features some incredible editorial content. April’s edition includes a feature from our new wine columnist Hannah Crosbie on everything you need to know to talk about wine confidently - as well as a sneak peek into what products the Mob team are buying this month. Our brand new cookbook, Mob6, comes out in THREE DAYS! Thought you might be interested in hearing about the process. We signed with a new publishing house ( Penguin Random House) about a year ago - the publisher there is Lizzy Gray. She is absolutely brilliant - the mastermind behind the amazing Ottolenghi cookbooks, and many more. Under her direction and leadership, Ebury has become the market-leader for cookbook publishing. This cookbook is an evolution of Mob. You spoke, we listened, and we’ve created an entire cookbook of recipes that focus on the good stuff without compromising on flavour. Don’t get us wrong, we’re big fans of indulgence every now and again, but life’s all about balance. And nothing beats the satisfaction of eating something that’s super tasty which just also happens to be good for you. As a team, that’s the sort of food we cook on a day-to-day basis. Because as much as we do love a carbonara, having it every day of the week would probably be overkill. The next part was developing the recipes. When we had landed on the idea, we wanted ensure that every single recipe would feel like a real showstopper. We wanted each dish to feel like a centrepiece. And so the recipe developers got to work. And what they produced is just exceptional. Every recipe is a 10/10. There isn’t one that doesn’t feel completely at home amongst this incredible overall list. The creativity of Sophie Wyburd, Saskia Sidey, Zena Kamgaing, Xiengni Zhou, Jordon Ezra King and Ben Lippett is off the charts.

Mob — The Fresh One Mob — The Fresh One

With Leeds, Liverpool and Newcastle already up on our profile, Freya plans to highlight many more cities in the coming months. Our aim is so continue to build relationships with the amazing businesses and creators that span the UK. Who is the author: Mob is a dynamic collective of talented chefs who champion tasty, easy and affordable food from a diverse range of culinary talent. They have over two million followers online, and their last five books Mob Kitchen, Mob Kitchen: Vegetarian, Comfort Mob, Speedy Mob and Fresh Mob have sold over 200,000 copies between them. Are you passionate about social media? Do you have an in-depth knowledge of the food and drink world? We're looking for a London-based Social Media Manager to join our team. If you think you, or someone you know, would thrive in this role, please get in touch or share. Full job details via the link below. #SocialMediaManager #JoinourteamNot only that, the content garnered brilliant engagement from the Mob with 600K organic views and a 4.2% engagement rate — both over benchmark. Whatever form it takes, reactive content helps you stay top of mind with your audience, by demonstrating that you're just as much of a consumer of culture as they are. It’s an excellent way to relate to your existing audience, whilst reaching new audiences at the same time. The publisher describes Mob as a food media platform dishing up tips and recipes for meals that are “way tastier than they should be for how easy and affordable they are”. As a London-based company, Mob has historically focussed on London-based talent and championing businesses in the local food scene. Freya has been integral in spearheading coverage of some of the vibrant and exciting food scenes outside of the capital. Each edition will have its own theme, and contain a selection of easy-to-make, affordable recipes for the Mob to recreate at home, all using ingredients that are readily available from Aldi stores across the country.

Mob 6 by Mob | Easy 6-Ingredient Cookbook - The Happy Foodie Mob 6 by Mob | Easy 6-Ingredient Cookbook - The Happy Foodie

What’s it about: This is their simplest cookbook yet, with six everyday ingredients used to make 115 ultra-tasty and fresh recipes, which will make cooking easier for everyone. With this book Mob aims to show that you can cook something special, remembered forever by your group of friends, with just six simple ingredients – cooking does not need to be time consuming and difficult. The recipes are also just a guide; readers are encouraged to swap out an ingredient if they don’t like it as, ultimately, we know what we like best – Mob wants us to enjoy creating delicious food as much as possible. The emphasis is on simple, easy recipes using affordable ingredients which help you save on money and shopping time – by using only six ingredients, Mob make sure to use every part of it, whether that’s capers and the brine they come in or shallots three ways in one recipe. So, with a focus on northern cities in particular, Freya started by asking our audience which cities/regions they would want to see on our stories, and after the collecting the results, started with Leeds as our first city highlight. She would then go on to collect the restaurants by asking the audience for their recommendations. Recipes we love: Harissa Sausage Orzotto, Lamb and Mint Flatbreads, Crispy Chilli Cauliflower and the Smoky Tomato and Aubergine Sandwich. Thorne said: “I am delighted to be working with Mob again to bring this array of fresh recipes to their growing legion of fans. Total deliciousness with a healthy-ish twist – what’s not to love?”

It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from. We’ve partnered with the nation’s favourite budget supermarket again this year, because — quite frankly — the Mob can’t get enough. And as part of this year’s campaign, we’re creating a selection of exclusive recipe guides in partnership with Aldi UK, titled “Big Night In,” which we’ll be pushing out through our newsletter (so make sure you’re subscribing). Since the start of Mob, we have been making delicious, wholesome dishes. Lots of these have centred around comfort food. Over the years, you have requested that we make a healthy-ish cookbook time and time again. A book filled with recipes that they can make day-in, day-out. And that is what we have created with Fresh Mob. A recipe book filled with over 100 delicious, healthy-ish recipes for all occasions. Light. Fresh. Nourishing. Wholesome. Warm salads. Grilled dishes. Beautiful fish. Lovely soups. Stews. Roasted veggies. Seasonal food that you'll cook time and time again. In these short videos, Toby's personality really shone through, making the content feel playful, irreverent and, honestly, a little bit bonkers. Carolyn Thorne bought world rights in all languages directly from the author, Ben Lebus, founder of Mob, for publication on 15th September 2022.