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Gardner, Martin (5 March 2000). "Kilroy Was Here". Los Angeles Times. Archived from the original on 11 October 2021 . Retrieved 8 October 2021. Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution. [8] Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influences a meme's reproductive success. Memes spread through the behavior that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts. [9] Kilroy was here" was a graffito that became popular in the 1940s, and existed under various names in different countries, illustrating how a meme can be modified through replication. This is seen as one of the first widespread memes in the world. [30] A meme is a cultural phenomenon that is spread through social media or other platforms. A person creates an image or video with a humorous or relatable message, which is then shared with others. Often, many iterations of the same meme will be created, extending its popularity. How is a meme structured?

The concept of memes traces its roots to biologist Richard Dawkins’s 1976 book, The Selfish Gene. Dawkins defined a meme as a cultural unit that spreads from person to person, much as genes spread through reproduction. The term meme itself comes from the Greek word mimema, which means “that which is imitated.” You might be surprised to know that the word meme didn't originate online. In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across people in a culture.The troupe’s members have embraced their meme status, even making a PSA in May thanking healthcare workers and urging fans to practice social distancing. “Remember, stay home, or dance with us,” one of the pallbearers, Benjamin Aidoo, said with a laugh.

Atran, Scott (2001). "The Trouble with Memes" (PDF). Human Nature. 12 (4): 351–381. doi: 10.1007/s12110-001-1003-0. PMID 26192412. S2CID 1530055. Archived (PDF) from the original on 30 October 2021 . Retrieved 8 October 2021. Even if you think of one of the best memes of all time, you can’t expect your jokes always to land. Though witty dad jokes might be the closest contender for the ‘Universally Beloved Genre of Comedy Award,’ even they have haters. You’ll never win over everyone with your jokes; however, you should try to avoid a bad joke. After all, is it quality comedy if you are the only one laughing? meme noun". Oxford Learner's Dictionaries. 2019. Archived from the original on 20 May 2019 . Retrieved 30 December 2017. Lankshear, Colin; Knobel, Michele (2019). "Memes, Macros, Meaning, and Menace: Some Trends in Internet Memes". The Journal of Communication and Media Studies. 4 (4): 43–57. doi: 10.18848/2470-9247/CGP/v04i04/43-57. ISSN 2470-9247. S2CID 214369629. Archived from the original on 4 January 2023 . Retrieved 11 January 2023.Distin, Kate (2005). The Selfish Meme: A Critical Reassessment. Cambridge University Press. p.238. ISBN 9780521606271. a b Laurent, John (1999). "A Note on the Origin of 'Memes'/'Mnemes' ". Journal of Memetics. 3 (1): 14–19. Archived from the original on 13 April 2021. Balkin, J. M. (1998). Cultural Software: A Theory of Ideology. New Haven, Connecticut: Yale University Press. ISBN 9780300072884. Heylighen, Francis. "Meme replication: The memetic life-cycle". Principia Cybernetica. Archived from the original on 4 October 2018 . Retrieved 26 July 2013. In A Theory of Architecture, Nikos Salingaros speaks of memes as "freely propagating clusters of information" which can be beneficial or harmful. He contrasts memes to patterns and true knowledge, characterizing memes as "greatly simplified versions of patterns" and as "unreasoned matching to some visual or mnemonic prototype". [69] Taking reference to Dawkins, Salingaros emphasizes that they can be transmitted due to their own communicative properties, that "the simpler they are, the faster they can proliferate", and that the most successful memes "come with a great psychological appeal". [70]

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Dawkins noted that in a society with culture a person need not have biological descendants to remain influential in the actions of individuals thousands of years after their death: Brodie, Richard (1996). Virus of the Mind: The New Science of the Meme. Seattle, Washington: Integral Press. p.251. ISBN 9780963600110.

Often, memes go through small alterations like the game of telephone. Sometimes, memes even beget new memes. What's fascinating is that the nature of online memes means we can trace their origins, evolution, and changes in popularity. Efficiency of parenthood: an idea that increases the proportion of children who will adopt ideas of their parents. Cultural separatism exemplifies one practice in which one can expect a higher rate of meme-replication—because the meme for separation creates a barrier from exposure to competing ideas. Heylighen, Francis (1992). "Selfish Memes and the Evolution of Cooperation". Journal of Ideas. 2 (4): 77–84. In 2013, Dawkins characterized an Internet meme as one deliberately altered by human creativity, distinguished from his original idea involving mutation "by random change and a form of Darwinian selection". [74]Dawkins, Richard (2004). A Devil's Chaplain: Reflections on Hope, Lies, Science, and Love. Boston: Mariner Books. p.263. ISBN 9780618485390. Dawkins, Richard (1982). The Extended Phenotype. Oxford University Press. p.109. ISBN 9780192860880. Memetics is the name of the field of science that studies memes and their evolution and culture spread. [51] While the term "meme" appeared in various forms in German and Austrian texts near the turn of the 20th century, Dawkin's unrelated use of the term in The Selfish Gene marked its emergence into mainstream study. Based on the Dawkin's framing of a meme as a cultural analogue to a gene, meme theory originated as an attempt to apply biological evolutionary principles to cultural information transfer and cultural evolution. [52] Thus, memetics attempts to apply conventional scientific methods (such as those used in population genetics and epidemiology) to explain existing patterns and transmission of cultural ideas. [53] McNamara, Adam (2011). "Can we measure memes?". Frontiers in Evolutionary Neuroscience. 3: 1. doi: 10.3389/fnevo.2011.00001. PMC 3118481. PMID 21720531.

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