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They loved that we were local; it was actually an amazing moment where it was local supporting local. We've built a national brand off of local relationships." London entrepreneurs Marisa Poster and Teddie Levenfiche have stirred the interest of the Dragons’ Den panel with their matcha-based green tea energy drink, PerfectTed. Speaking to The Mirror, the group shared what they believe helped them in the Den, and secrets of the show viewers might be unaware of - including the very short notice they had. 'We were told only five days in advance' Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life. They tried the few matcha powders and drinks on the market, but found them grassy, bitter, and full of additives and sweeteners, so they set out to discover a better solution.

With 60mg of caffeine per can, our PerfectTed Matcha Energy will challenge traditional energy drinks using an entirely plant-based recipe, free of additives, preservatives, and artificial ingredients. Grit & grind: marathon prep and startup life demand early mornings, late nights, sweat, and even blood and tears. With each hurdle overcome is a step (or a leap) forward. In the first collaboration between media outlets from different faiths, Jewish News worked with British Muslim TV and Church Times to produce a list of young activists leading the way on interfaith understanding. A friend mentioned that matcha was caffeinated and it had loads of other health benefits. Obviously, this sounded way too good to be true but when I did try it, it really had a almost life changing effect on me."

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Available in three unique flavour combinations (Pear Ginger, Apple Raspberry, and Pineapple Yuzu), the team sources its single origin, organic, ceremonial grade matcha from Uji, Japan. This premium quality matcha features a sweet, umami flavour, and a bright green hue (unlike poorer substitutes – which can be bitter, grassy, and insoluble).

Three short weeks ago, we launched the UK's first matcha-powered, all-natural, lightly sparkling energy drinks, available in three different flavours: (1) pineapple yuzu, (2) apple raspberry, and (3) pear ginger! PerfectTed wanted to go directly to the source. Buying directly from farmers in Uji, Japan, allows the company to maintain a closer relationship with its suppliers and avoid the inflated prices that come with going through multiple wholesalers. It also helps the founders ensure that farmers are compensated fairly and that the products are grown in the best conditions. The product is Europe’s first ever matcha green tea canned energy drink, AND it’s the first ever UK based energy drink to win a Great Taste Award. Since launching, PerfectTed has generated listings in more than 500 stores across the UK and Ireland, as well as launching internationally in nine other countries, including Hong Kong, Singapore, the UAE, France, and more.Mr Bartlett said that “once in a while, you have entrepreneurs come into the den that you just have a huge degree of admiration for. And the journey you’re on as young entrepreneurs is a similar journey that I’ve been on as well.” The drink is 100% natural with NO additives, preservatives, or added sugar, and each can contains 80mg of caffeine – as well as being 7 kcals per 100ml. Also, PerfectTed donates 1% of its sales to nonprofits.