Bud Light Lager Beer Can 24 x 568ml 3.5% Lager | LOW CALORIE BEER ONLY 27 KCAL PER 100ML |

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But while the video purports to show an act of defiance in the wake of the partnership, some have questioned whether it relates to the recent row. Mulvaney has been tapped to sell a host of women's products, including Kate Spade's women's spring line of dresses, handbags, and shoes, along with Tampax for some reaon, despite Mulvaney not being capable of menstruation.Mulvaney has also pranced about like a little girl for promotions as well. We never intended to be part of a discussion that divides people,” the statement continued. “We are in the business of bringing people together over beer.”

What we found is that the patterns were very similar," Liaukonyte said. "They followed one news cycle, coming from zero to a maximum again to zero within two to three weeks." Mulvaney's "365 Days of Girlhood" project, during which Mulvaney released TikTok videos documenting the "journey" from presenting as a gay male to presenting as a gay male in women's clothing, was documented fully by Mulvaney on social media. Mulvaney used the project to become a social media influencer, and the efforts, including facial feminization surgery and publicly taking estrogen, were successful. Mulvaney met with President Biden at the White House and received a letter of congratulations from Vice President Kamala Harris on having spent a full year documenting the gender change on social media.They added that the commemorative can it had given to Mulvaney "was a gift to celebrate a personal milestone and is not for sale to the general public." Television Drew Barrymore sat on the floor with trans TikToker Dylan Mulvaney. Online turmoil ensued

A spokesperson for Anheuser-Busch told Newsweek on April 3 that the company "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." On April 1, Mulvaney shared a video of herself drinking from a Bud Light can. She showed the one with her face on it that she had been sent to celebrate her 'Day 365 of Girlhood', as part of a promotion with the company. That meant the brand, which had a reputation for being “fratty,” needed to become “truly inclusive” and appeal to both men and women, she said.If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light," Heinerscheid said on the business podcast Make Yourself at Home. This month I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” Mulvaney said in the video noting her year-end milestone of transitioning. The spokesperson said Bud Light had also made “some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities.” In a statement to TIME, Anheuser-Busch said: “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public. Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”

In the four weeks to September 9, Bud Light sales declined by around 30 percent in both volume and dollar value, compared to the same period a year ago. The statistics were compiled by Bump Williams Consulting.Bud Light bottles stand in a cooler at the game between the Baltimore Orioles and the Los Angeles Dodgers at Oriole Park at Camden Yards on July 18, 2023 in Baltimore, Maryland. Sales of the beer have yet to recover since a conservative boycott began in April. G Fiume/GETTY