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Canadian Club has received the royal warrants of Queen Victoria, Edward VII, George V, George VI, and Elizabeth II. Hiram Walker & Sons is the only North American distiller to have been granted a royal warrant. [4]
Canadian Club Whisky | LCBO Canadian Club Whisky | LCBO
Walker's whisky was particularly popular in the late 19th century gentlemen's clubs of the United States and Canada; hence it became known as "Club Whisky." Walker originally positioned the whisky as a premium liquor, pitching it not only on its smoothness and purity but also its five-year oak barrel aging. Canadian Club was a frequent product placement in the AMC show Mad Men, often being the drink of choice for the main character Don Draper. Bender, Jeremy. "2 countries have been fighting over an uninhabited island by leaving each other bottles of alcohol for over 3 decades". Business Insider . Retrieved 2022-07-11. The first "Hide A Case" campaign officially ended in 1971. A second was started in 1975, where cases were hidden in places intended to be easier to access, such as in Death Valley and on top of a skyscraper in New York City. This second campaign ended in 1981; between it and the first, 22 cases were hidden and at least 16 recovered. [6]
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The base version, does not carry an age statement. Sold in more than 150 countries, it is most popular line of Canadian Club and is often used as a mixer. In Australia and New Zealand it is 74 proof (37% abv).
Canadian Club | Master of Malt Canadian Club | Master of Malt
Dunn, Dan (November 27, 2018). "It Took 160 Years, But Canadian Club Finally Released a Whisky We Love". Yahoo News. Robb Report . Retrieved 12 March 2022. During the years of Prohibition, one of the distillery's most important clients was Chicago gangster Al Capone, who smuggled in thousands of cases of Canadian Club via a route from Windsor to Detroit. [3]Inside The Spy Who Loved Me". YouTube. Archived from the original on 2021-12-13. [ self-published source?] In the 2007 IndyCar Series season, they were main the sponsor for Andretti Green Racing #27 driver, Dario Franchitti during their championship winning season, which also included winning the 2007 Indianapolis 500. In 1967, Hiram Walker & Sons launched their "Hide A Case" advertising campaign that enticed drinkers to seek out cases of Canadian Club hidden at exotic locations throughout the world, including Mount Kilimanjaro, Angel Falls, Mount St. Helens and the Swiss Alps. The Mount Kilimanjaro case was not discovered until a Dutch journalist happened upon it in the mid-1970s. A small number of cases, such as one hidden above the Arctic Circle, were never found. In those old Canadian Club ads, did anyone find the hidden cases of whiskey?". Straightdope.com. 1979-02-02 . Retrieved 2011-05-07. Canadian Club is also produced in limited quantities in older agings (15 years and up) for special markets. For the whisky's 150th anniversary in 2008, a 30-year-old version was released in a very limited bottling.
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