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Posted 20 hours ago

Corona Cero Alcohol Free Lager Beer 24 pack bottle, 0% ABV

£9.9£99Clearance
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Because of this, brand is the most important factor for consumers when deciding which no & low product to buy – ahead of calories, ingredients, taste claim and ABV 3, cementing the opportunity around premium low & no options. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.”​ Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias. The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia.

Hard seltzer Corona Tropical (4.5% abv), meanwhile, will hit shelves in April in three flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass – which McGeorge said were chosen to “reinforce the citrus notes” found when drinking the core Corona brew with lime.

The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The Sunbrew is made by extracting alcohol from Corona Extra and then blending the non-alcoholic beer with vitamin D and natural flavors. It’s no secret that reducing your alcohol intake has significant health benefits. According to a study by Alcohol Change UK, 70% of people who took part in Dry January reported better sleep, 86% said they’d saved money and 65% noticed improvements to their overall health. How is alcohol-free beer made? Demand for premium options is also being replicated in the low & no category, which has continued to grow despite the cost-of-living crisis, with sales up 7.9% in the last 12 weeks compared to last year 7, notes Devon. “When consumers are looking for an alcohol-free alternative to drink at home, they want to treat themselves to a more premium option that delivers the same taste and quality they would expect from a traditional beer. We’ve seen the trend for premiumisation grow in recent years; in the off-trade specifically, the premium and super-premium categories now equate to 61.7% of total beer value 1. As the cost-of-living crisis continues to bite, is this trend set to continue?

Fall is an ideal season for Spindrift. It’s when the air is crisp, food turns heartier, and when many people return to where they feel the most at home to spend time with their loved ones.​ Yellowstone creator Taylor Sheridan, in partnership with 101 Studios and producer, David Glasser, has teamed up with beverage incubator L.A. Libations to launch launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory. Devon concludes: “It’s clear that the premiumisation trend isn’t going away anytime soon, so retailers should ensure they are prioritising premium options on-shelf. This also presents a unique sales opportunity to encourage consumers to trade up, therefore boosting profits. It’s a win-win situation.”The journey was not easy as vitamin D is sensitive to oxygen and light, and not easily soluble in water. But thanks to our ongoing investment in innovation and research and development, our team was able to create the only non-alcoholic beer with vitamin D, providing a unique opportunity in the market.”​ The super-premium category is being driven by the world beer and craft sector, as shoppers look to broaden their drinking repertoire, reveals Devon. These sectors grew 2.4% share of total beer in the last 12 weeks 4, he notes. “With the cost of a pint continuing to grow in the on-trade, we are seeing discovery happening at home as shoppers are more willing to try something new from a supermarket. This presents an exciting growth opportunity for retailers to broaden their beer offerings and entice customers to experiment. In response, earlier this year we launched Stella Artois Unfiltered, offering consumers a super-premium, craft beer-inspired alternative from the UK’s number one beer brand 5,” he says.

As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax. The feeling of the sun is one of the things that people love most about the outdoors and the Corona brand is always innovating to remind them of that feeling,”​ said Felipe Ambra, Global Vice President for Corona.

Using vitamin D in the brewing process meant overcoming numerous challenges, added Brad Weaver, global vice president of Innovation Research & Development for AB InBev. Corona Extra hat eine große, stetig wachsende Fan-Gemeinde. Gleichzeitig steigt die Nachfrage nach alkoholfreien Bieren. Mit dem neuen Corona Cero präsentieren wir die perfekte Kombination von populärer Marke und erfrischendem Genuss ganz ohne Alkohol. Ein 100 Prozent natürliches Lifestyle-Getränk mit großem Potenzial, das dem zunehmenden Bedarf nach alkoholfreien Premium- Produkten gerecht wird – insbesondere in der jüngeren, trend- wie gesundheitsbewussten Zielgruppe“, sagt Michel Pepa, Country Director für Deutschland von Anheuser-Busch InBev. Furthermore, the brand wants to challenge the idea that sparking water and hard seltzer are just summertime beverages.

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