McCoy's Muchos Nacho Cheese Tortilla Crisps, 180g

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It appeals to a whole new audience and sends out a very different signal on brand position,” said Riddle.

But what of the c-store retailers who might be nervous about dedicating valuable shelf space to a new product like Muchos? Well it is January, it is Blue Monday, but it is also my birthday. I am having a treat then and having a few luxuries today. One of the things I’m enjoying is this new Whittard Limited Edition Blueberry Cheesecake Hot Chocolate, this is the other new flavour from Whittard and NLi10 wrote about the Raspberry Ripple yesterday. The front of the tub on this one states as blue as a berry, so I was expecting something quite fun in colour! Muchos disappeared from supermarkets last month, having been touted as the “biggest-ever” launch from McCoy’s in 2019. The new range is aimed at the sharing market, an area that McCoy’s hasn’t previously focused on, but Riddle insists the move has been closely thought out in line with changing trends. The crisps giant confirmed the activity was linked to an upcoming launch, but declined to comment further.

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After sponsoring Premier League Darts and advertising the brand as ‘Man Crisps’, it was apparent that McCoy’s had begun to alienate a fair share of the consumer market. Cadbury Darkmilk chocolate has been out for a few weeks but seems to have alluded me, and I have tried many shops looking for it in the West Midlands. Please note although similar in name to Dairly Milk, Darkmilk is a whole new product. I was popping into WH Smiths after a lovely day off work and a shopping trip to have a final browse at books when I spotted this new bar, Cadbury Darkmilk - Roasted Almond, on the counter. Obviously Darkmilk is doing well if they have already released a new flavour variant in the range. This Hopped Cider rings a bell. I thought I'd written about this cider before. Cinabar informed me that was a different hopped cider. I know I write a lot of beer blogs, and a few cider blogs, but hopped cider seems quite rare to me. Hops added to cider is more of a taste thing, perhaps, rather than a necessary preservative. However, saying that if hops were just a preservative for beer and not a taste thing, I guess there would only be one type of hops used in beer… Anyway, cider lasts quite a long time without hops, so I guess it's a taste thing here. I've been told by Cinabar that this month is "Dry January" for some. Don't worry, you may have noticed this hasn't affected my usual boozy Saturday blogs, but I thought I'd write about this non-alcoholic sparkling wine called 'The Bees Knees' to help those that are looking for the taste of wine, but without the dizziness that can come with it. I'm not much of a white wine drinker per se, but I have the odd glass with a white meat roast now and then.

We want to make the most of the Easter holidays this month, especially as it falls so late in the season. You have to try and get all the seasonal products and new lines into the store first becausethat gets customers excited about your offering.

Fully loaded flavour

The brand said the launch taps into the growing popularity of Mexican food, with Mexican being the fourth largest takeaway cuisine in the UK and a 71% growth in Mexican restaurants in 2017. Through our supplier United Wholesale, we can also get some of the Co-op own-label products into the store so that is another extra area for us to look at and something that makes us stand out from the competition. Just like our bewildering Brexit, it's been purposefully difficult to understand, pitching almost exactly two halves of the country against each other with no clear end of what will happen if we leave or if we don't, why we should leave and why we shouldn't. It does make me wonder if all of the Government drank far two much of this beer at a party sometime ago and started to see pink elephants flying around their heads, whilst the Fantasia them tune was pumped into their ears… and they never stopped seeing them after that or hearing the music, because they simply haven't a clue what's going on either!