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63 About this deal
Valeo is set to invest seven figures in Fox’s this year with an integrated through the line campaign, ‘Satisfyingly Long Lasting’. We keep years of heritage, traditional manufacturing and big flavours at the heart of our business, working around the clock to create the future of confectionery.
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A new Salted Caramel flavour has widespread appeal as a growing flavour profile, and Poppets Mix Ups feature a selection of flavours in one pack.
We’ve also considered the needs of retailers and will have an improved dual face opening CDU to provide flexibility for merchandising and increase visibility. Salted Caramel is expected to have widespread appeal as a growing flavour profile, while Poppets Mix Ups feature Toffee, Salted Caramel, Crunchy Maltballs and Chocolate Balls in one pack. With 91% brand recognition, Fox’s deserves its iconic reputation and this investment is about bringing it front of mind for today. We have found Valeo to be responsive, innovative and trusted partners, allowing us to bring high quality, good value confections to Canadian consumers. We believe we’ve curated a brand and product offering that is modern and on trend, offers a broad appeal of flavour and is also a much-loved classic that holds universal family appeal.
Wholesale Poppets Mix-Ups Pouch 120g | Hancocks
The Poppets range is also set to expand, giving consumers new and exciting ways to get that little chocolate hit. Russell Tanner, marketing director at Valeo Snack Foods, said: “Barratt Liquorice Novelties is a truly classic brand which has been loved by the nation for many years. As the leading UK and International independent manufacturer of sugar confectionery and supplier of private label products, we're proud of our Valeo name and to be part of the Valeo Foods Group. Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens.It was through giving the product a refresh that we were able to move to a new format and also reduce plastic.
Poppets Mix-Ups Pouch 120g | Wholesale Sweets
The firm claims that it offers a range of family favourites for an element of surprise, but with none of the polarising flavours you might find in other, similar offerings on the market.New to packs is the addition of ‘100 Years of Taking it Slow’, a nod to the brand’s heritage and expertise in creating premium, long lasting sweets. Meanwhile, Fox’s Glaciers also have a new look with packaging drawing on the brand’s history, re-introducing design elements from its past such as its bright blue hue and the ‘accept no imitations’ strapline. This campaign celebrates the joy of taking a satisfyingly long lasting moment to yourself during the hustle and bustle of daily life, and savouring a Fox’s sweet as an enjoyable pick me up.
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