Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

Product Information

The finance team said we’d been spending too much money, so to shut them up we made the world’s most budget billboard. An official statement also mentioned how Kellogg’s recently lost a court case challenging the government’s new HFSS guidelines around the sugar content of its cereals. Founded by Vita Coco veterans Kit Gammell and Jac Chetlad, Surreal cereals are sugar-free, gluten-free and vegan cereals inspired by our favourite (although less healthy) childhood staples. The branding hopes to engage a sense of “innocent questioning” for its adult consumers, the Ryrie adds. One of the guiding principles –‘Never stop playing’– is rooted in the idea that a “playful mindset is a healthy mindset”, he explains.

That depends on your perspective. If you’re comparing it to the cheap crap that sells on supermarket shelves, then it is a little on the pricey side. However, if you’re prioritising convenient nutrition at breakfast, then Surreal is value for money, particularly when you opt for their subscription service.

This was demoralising for about twenty minutes, and then we realised it’s the perfect excuse to just not try ever again.Anyway, buy our new bowl and spoon. Or don’t. Whatever. In other money-saving news, we've built our new office out of papier mache, and we now pay our staff with coins made out of tin foil.

Once we've ousted plates, we'll then fight those forkers in the cutlery industry (long live spoons), before completing the treble by fighting an international quiche conglomerate. Surreal contains 240g of cereal in a bag. That means, if you follow conventional cereal portion sizes (32g), you can squeeze 7-8 portions out of the box. Lucy and I love a large breakfast, so we found that 60g was the perfect amount for us. Additionally, Surreal isn’t afraid to be disruptive. With a lot of their campaigns referencing big-name breakfast cereals with high sugar content, taking aim at the likes of Frosties on billboards around London. A less conventional strategy like this one feeds into their left-field approach but also increases visibility from established audiences. The wordmark – which uses the typeface Roc Grotesk – shifts perspective on the second ‘r’. This lets the brand display the wordmark horizontally or vertically while remaining legible, Ryrie explains.

Surreal aims to “make the kind of cereal we all loved as kids nutritionally relevant for today” . Sending a message like this one means customers have a clear, accessible understanding of their product. They’ve demonstrated what sets them apart from the rest. London design studio Onwards has crafted the “off-beat” branding for adult-orientated cereal brand, Surreal. This GRUELLING task involves giving cereal to people and having nice conversations with them if they want to chat (but this is London so they probably won’t)