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63 About this deal
Tell us how this innovation came about? What it was like behind the scenes to get this to launch and into the hands of consumers? Laura: When I worked on this project, I was in the role of Innovation Commercialisation Manager for Rum, Non-alcoholic and Baileys, my role was to set up the ambition and the scale for our pipeline of innovations within those areas. We define the commercial and executional plan that will lead to a successful launch for our consumers, customers and for Diageo. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Once faithful to the staid hybrid outerwear garment, Kate is in the throes of a major style evolution Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future.
Hannah: Having had such a successful launch in the US, the business saw a great opportunity to rollout the product in Europe, leading with Germany to continue growing a strong brand in a large rum market. It's the latest flavour to drop from the brand following the release of the hugely popular Captain Morgan Tiki last Summer. Read More Related Articles Recipe: Using a heatproof mug or glass, add 50ml Captain Morgan Sliced Apple and 50ml apple juice. Add 100-150ml of boiling water and garnish with either a lemon wedge or some seasonal spices for a wintery twist. 1.25 units of alcohol.
Apple Sour
If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? Captain Morgan made our summer even sweeter with its Orange Vanilla Twist Rum. But we can’t have summer all year long, can we? So, if you’re ready to embrace the fall season, we suggest having a glass of Captain Morgan Sliced Apple Rum as you watch the trees change color and shed their leaves. Furthermore, what could be the best way to enjoy the cooler temperatures than to have a sip of a refreshing fall-inspired spirit? With a sharp knife and chopping board, cut a slice of apple and place on top of the drink to garnish. Hannah: I was the liquid developer on this innovation, working to create that perfectly balanced apple profile that would delight European consumers, with the unmistakable delicious, spiced rum flavour of Captain Morgan’s.
It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain.With its smooth, rich flavor and versatility, Captain Morgan is the perfect base for a variety of fall-inspired drinks. Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink. Captain Morgan Sliced Apple Spirit Drink is available in Asda stores across the country now, with a wider roll out in other retailers due next Spring. The captain has answered fans prayers, as there has been a huge surge in demand for flavoured spirits recently and the new spirit looks to be another crowd-pleaser. Captain Morgan just came out with a new product called Captain Morgan Sliced Apple Rum. Which is a spiced rum flavored with juicy, crisp apple. It makes a delicious fall drink that can be found in a liquor store near you.
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