Parachute 100% Pure Coconut Oil- 175ml

Product Information

We decided to look into categories where MNCs (multi-national corporations) are not present. One category which we identified was hair oiling. Hair oiling only exists in limited parts, mainly India, neighboring countries and the Middle East. When I meet analysts and those who want to invest in our company, the first thing they ask is, “What is hair oiling?” and then they tell us that this is a dying sector – which is true. But I was very clear that this habit will not die down in India, and we decided to take a big bet on hair oiling. The overall competitive environment was less and our chances of success were much higher. That bet on hair oiling has really paid off. The hair oiling market still grows and we have done a lot of work on the benefits of hair oiling, and our findings are going to be leveraged in future. Most of their manufacturing locations carry the ISO:14001 Environment Management System certification, with the largest manufacturing plant at Baddi having the ISO: 50001 Energy Management System certification. Even the corporate office in Kalina, Mumbai, is a Green Building that controls illumination through intelligent light sensors and saves water. One of the major products under BOIL was Parachute oil. Since the consumer product segment was separated, Parachute oil came under the umbrella of Marico. Even though highly refined oils (classified as Group 3) are not suspected to be carcinogenic, available information is not sufficient to classify them as harmless. [22] Shareholding Pattern [ edit ] Shareholding pattern [23] Shareholders (as on 31 March 2021) One in three Indians uses a Marico industries product today. Harsh Mariwala, Chairman of Marico, left the cozy cocoon of his oil trading family business at the age of forty to go on and start Marico in 1990. It is one of the largest, most successful players in the consumer products business. One out of every three Indians today uses a Marico product such asParachute, Saffola, Nihar,Kaya and Mediker.

On the other hand, Hindustan Lever had an extensive sales & distribution network with the largest outlet reach among FMCG companies. Lever was huge in terms of reach and money. Saffola is essentially blended refined edible oil. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various ratios. The main type of oils which are blended include Rice bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.

How did it begin?

big data analytics stories from India". Express Computer. The Indian Express. September 2014. p.12. Marico’s products are sold in about 25 countries and it recorded a turnover of INR 61 billion in 2015-16. Even today, 25 per cent of the consolidated turnover comes from Parachute sales, with the brand maintaining its market share at over 50 per cent in India in the coconut oil category. The campaign increased the market share of Parachute to 52%. By this time due to Levers efforts, Nihar also gained the market share which was doubled from 7% to 15%. Kumar, Abhineet (28 May 2013). "The game changes for Marico". Business Standard India . Retrieved 17 March 2021.

What Lever started doing was it started advertising more aggressively for Nihar and acquiring another coconut oil brand Cococare to win the market leadership. The number one contributor in this growth was Parachute oil which had a 48% market share in the coconut oil segment one of the reasons for this success was, the product was already popular among customers since BOIL used to sell it. Keki Further added, “The consideration will ensure that you and your next generation will be cared for” Bombay Oil Industries Limited: Sound logic behind revamp of family business". India Today . Retrieved 17 May 2018. Jha, Sneha (28 August 2017). "How Marico's digital crusader Mukesh Kripalani is fueling growth with digital innovation". The Economic Times.Did I tell you about one acquisition Lever did, which is the most significant in our story, In the year 1993 when MARICO came into existence Lever had acquired an oil company called TAMCO which had a product similar to Parachute called Nihar Coconut oil? Datta, Aveek; Srivastava, Samar (18 March 2017). "Marico and Beardo to style beards together". Forbes India. Parachute comprised about 61% of Marico’s revenue. All eyes were on Parachute now, this product was the major target of Keki and for Harsh it was the one to be protected the most. Face-off Parachute "Advanced" hair oils contain around 50% (v/v) to 80% (v/v) mineral oil, along with coconut oil. Advanced Aloe Vera Enriched Coconut Hair Oil contains: Coconut oil (50% v/v), Mineral l (49.6% v/v), BHT, Aloe Vera extract & Perfume.

The fight with the Hindustan lever strengthened Marico & Parachute even more in terms of structure, marketing, and brand value and enhanced its reputation as a ‘fighter’ which stood against the acquisition major that lever was. The Bottom Line Marico invests Revolutionary Fitness (Revofit); [15] launches a new brand – True Roots [16] that delays hair greying and launches its first digital exclusive brand – Studio X; [17] launched Saffola Fittify. [18]The year marks another innovation, Revive cold water starch makes starching cottons more convenient for the consumer. Cancer from mineral oil". British Medical Journal. 4 (5681): 443–4. 1969. doi: 10.1136/bmj.4.5681.443. PMC 1630563. PMID 5354827. Harsh replied by saying, “You know that we’re in the coconut oil market. We are serious about it. We have a far superior and deep penetrating distribution network. So, i'm giving you an opportunity to sell out” Hair Care – Parachute, Parachute Advansed, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. In the same year Marico sets up copra collection centres to procure directly from farmers increasing their margins.

But as they say, nothing lasts forever. In the same year, Hindustan lever came into the picture, (We know this company as Hindustan Unilever or HUL now) one of the most reputed FMCG firms looking for expansion and also came along Keki Dadiseth, the newly appointed chairman of Hindustan Lever.

Below is a first-hand account from Mr. Mariwala during INSIGHT 2013. He talks about identifying your product and how innovative ideas and execution helped the Parachute brand leapfrog from a small entity to market leader. Marico and Parachute was the brainchild of Harsh and defeat was not acceptable and there was no question of selling out. He was ready for a battle!