Wrigley's Doublemint Chewing Gum - 40 pk.

Product Information

Depending on the chewing gum you eat, it is actually relatively safe to have chewing gum every day as it helps to exercise your jaw muscles. Remember to opt for the ones without added sugar to prevent the risk of tooth decay. 10 Best Chewing Gum in Malaysia 2023 1. Juicy Fruit Flavor Juicy Chewing Gum Image credit: Shopee According to Wrigley, the grammatical structure of the word DOUBLEMINT is unusual and elliptical and nobody would describe the characteristics of chewing gum by saying that it ‘has a doublemint flavour’. In addition, the word DOUBLEMINT has many possible meanings, which precludes consumers from remembering one of them in particular, and this gives the sign an ambiguous and suggestive meaning.

The first set of women to portray the Doublemint Twins, were sisters Marie and Mildred Maier of Silverhill, Alabama. [2] [3] [4] Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, [1] and has had variable market share since then. [ citation needed] The Doublemint Twins history [ edit ] 1914 newspaper ad for the new Doublemint. In its observations, Wrigley claims that the word DOUBLEMINT wholly satisfies the conditions laid down by the Court of Justice in Case C-383/99 P Procter & Gamble v OHIM [2001] ECR I-6251 relating to the BABY-DRY trade mark for a word to be accepted as having distinctive character. The Office for the Harmonization of the Internal Market (OHIM) Board found that the words "euro" and "hypo", which were an abbreviation of "hypothek" meaning "mortgage" in German, were descriptive of those services, and the association of those two elements in one word did not make the word any less descriptive. In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law. [9] Known ingredients [ edit ]This case was unusual in that the word combination seemed to be little more than the sum of its parts, but the word mark was still held registrable as a CTM. INSULATE FOR LIFE After the show ended a few years later, Cynthia Daniel retired from acting to become a photographer. The one exception was a cameo on That 80s Show, which featured her sister at the time.

Within the European Union, Trade Mark law is regulated by a Trade Marks Directive which has become law in each member state and a Community Trade Mark Regulation. As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. Finally, OHIM contends, contrary to the finding of the Court of First Instance in the contested judgment, that a word such as DOUBLEMINT does not cease to be descriptive simply because it can have several meanings and is therefore ambiguous. In the mind of the average consumer, DOUBLEMINT is spontaneously associated with certain potential characteristics of the goods in question, namely their mint-based composition and their mint flavour, so that the word is necessarily descriptive and cannot therefore be registered as a Community trade mark. They didn’t speak for many years but have since mended their fences. Linda and Lisa Yokubinas Future Sweet Valley High StarsIn so doing, the Court of First Instance applied a test based on whether the mark is ‘exclusively descriptive’, which is not the test laid down by Article 7(1)(c) of Regulation No 40/94. In this 2008 case, the ECJ clarified that distinctiveness and descriptiveness are separate considerations requiring separate assessment in terms of whether a Community Trade Mark (CTM) should be registered. Sugar, gum base, dextrose, corn syrup, natural and artificial flavors; less than 2% of glycerol, aspartame, gum arabic, soy lecithin, acesulfame K, color ( titanium dioxide, blue 1 lake, beta-carotene), BHT [10] Chris Brown [ edit ]

When they turned eighteen, they auditioned for the USO and resigned their role as the Doublemint Twins. Over the next few years, they performed for the troops in Vietnam, Hawaii, and various other locations. Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints. Article 7(1)(c) of Regulation No 40/94 provides that trade marks which ‘consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, time of production of the goods or of rendering of the service, or other characteristics of the goods or service’ are not to be registered. The EU General Court found that the Board was correct in finding that the meaning of "homezone" (in English and German) was the geographical notion of "home area" or "local area". However, the Court also found that the Board had failed to explain that, as the word "homezone" was used descriptively by some mobile-network service providers, the trade mark HOMEZONE necessarily involved a reference to a tariff, and was therefore descriptive of a telecommunications service. Brush your breath with Dentyne, commercial #3. Dentyne has been around a long time, but their advertising started getting creative around the late 1970s/early 1980s. This 1981 spot is one of the funniest gum commercials in existence. One of several in a series of increasingly ridiculous ads for the gum, this spot begins with an egregious voice singing about taking someone up to lover’s lane only to have them run away when they caught a whiff of the person’s breath. It continues similarly before concluding. All of the “Brush your breath with Dentyne” spots follow a similar pattern to varying degrees of hilarity.Some of the most recognizable twins were Linda and Lisa Yokubinas. From small beginnings in small-town Illinois, they were cast in 1985 to bring Doublemint into the new era. This partnership was extremely beneficial for the two, as it ended up as a career for them. They became stars over the next six-decade. Article 4 of Council Regulation (EC) No 40/94 of 20 December 1993 on the Community trade mark (OJ 1994 L 11, p. 1) provides as follows: Need a distraction or fun activity?: Silverhill's 'Where's the Mayor?' fun, educational way to pass time". Gulf Coast Media . Retrieved 2023-03-22. Chewing gum sales aren’t quite what they once were. Although gum was once quite popular and ubiquitous, sales began declining over time, starting with the increased popularity of mints (like Altoids in the late 1990s. In a 2014 report, the AP reported chewing gum sales fell eleven percent between 2010 and 2014, forcing marketers to rethink their marketing strategies for modern consumers. Over the next few years, sales were expected to decline despite occasional surges, as Chicago-based research firm Mintel reported in 2015.

After Dian and Denise Gallup became Doublemint Twins, they benefited from the prestige of being the spokespersons for the iconic gum brand. They acted in small roles on shows like The A-Team, Hill Street Blues, and Who’s The Boss. The German Government, also intervening in support of OHIM, submits that the word DOUBLEMINT is a purely descriptive indication that anybody must be able to use freely. The possible multiplicity of meanings inherent in the components of the description does not contradict that view. Those other meanings are all of a descriptive nature, including in German-speaking countries, as indeed the Bundespatentgericht and the Bundesgerichtshof have held in relation to the words ‘Marktfrisch’, ‘Doppel Caramel’, ‘Double Color’ and ‘Double Action’. Liz and Jean Sagal, the sisters of Katey Sagal of Married….With Childrenand Futuramafame, were cast for the role in the 1980s. Their role was short-lived, but they used it as a stepping-stone to act in their own TV show, “Double Trouble.” Wrigley's Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009 . Retrieved February 2, 2011.

Minor Movie Roles

Both went on to have very successful careers in Hollywood. Terrie was a screenwriter, producer, and composer who served on the boards of numerous prestigious institutes. Jennie and Terrie got David Letterman his first gig writing for The Tonight Show and wrote Dr. Phil’s first pilot. They also wrote many successful movies over the years.