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Kettle Foccacia Bites Sea Salt, Rosemary & Extra Virgin Olive Oil 120g

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Bite-sized, triple baked and brimming with delicious real food ingredients, the new Bread Bites range from KETTLE® pairs three different bread types with complementary seasonings to take you on a taste journey like no other. Here are 11 companies which have reformulated their products ahead of October to be HFSS-compliant. 1. Kettle Chips

Despite taking the Government to court over incoming HFSS regulation, the cereal company Kellogg’s has pledged to reformulate several of its brands. It says it will cut sugar across all of its children’s cereals by 10% and salt by 20% by the end of 2022. Additionally, it has been working for the last year on cutting the salt content in its flagship Special K product by 20%. 8. KIND Select Potatoes, V egetable Oils (Rapeseed Oil, Sunflower Oil)*, Potato Maltodextrin, Dried Onion, Sea Salt, Dried Butter milk, Dried Yeast Extract, Dried Cheese ( Milk) (Dried Mature Cheddar Cheese ( Milk), Dried Cheese ( Milk)), Dried Mature Cheddar Cheese ( Milk), Dried Skimmed Milk, Sugar Cane, Dried Red Onion, Acidity Regulator: Lactic Acid, Calcium Lactate; Dried Parsley, Natural Flavouring, Ground White Pepper, Turmeric Extract.

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Rich Tea Biscuit makers McVitie’s has launched a HFSS compliant version of the product which have been reformulated to have 30% less sugar than the original product. Additionally, there are only 38 calories per biscuit. 7. Kellogg’s Mr Kipling’s Deliciously Mr Kipling range will be rolled out over the next few months. It promises to contain 30% less sugar than traditional lines, and up to 10 times more fibre. The new range includes Lemon, Bakewell, Angel, Chocolate, and Chocolate Caramel and all are 99 calories per portion. 6. McVitie’s The release aims to capitalise on the rising number of consumers adopting a gluten-free diet and want to “enjoy the refreshing taste of craft beer but without bloating”. The 45% Less Salt range will debut with three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. According to the producer, the range maintains the great flavour that Walkers is known for, performing strongly in consumer taste-testing. In fact, eight of 10 consumers stated the Mild Cheese & Onion variant ‘exceeded expectations’.

Select Potatoes, Vegetable Oils (Rapeseed Oil, Sunflower Oil)*, Rice Flour, Sugar, Sea Salt, Dried Yeast Extract, Dried Onion, Dried Garlic, Dried Spirit Vinegar, Ground Chilli, Dried Tamari Soy Sauce ( Soy Beans, Salt, Spirit Vinegar), Dried Coriander, Dried Red Bell Pepper, Acidity Regulator: Citric Acid; Ground Fennel, Dried Lemon Juice, Natural Flavouring, Cayenne Chilli Extract, Dried Liquorice, Habanero Chilli Extract, Ground Star Anise, Paprika Extract. The new gluten-free version of our headliner Punk IPA will allow more people to enjoy the tropical flavours without the risk of dietary complications.” Kettle launches non-HFSS bread bites Called ‘Bread Bites’, the range will debut with three flavours: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chilli & Toasted Onion; and Sourdough Bites with Parmigiano Reggiano & Balsamic Vinegar of Modena.Select Potatoes, V egetable Oils (Rapeseed Oil, Sunflower Oil)*, Seasoning with Sea Salt and Balsamic Vinegar of Modena (Sea Salt, Balsamic Vinegar of Modena, Potato Maltodextrin, Sugar, Potato Starch, Acid: Citric Acid; Natural Flavouring). Walkers, for example, today (14 March) unveiled its first fully non-HFSS crisps range with “nearly half the salt” of its standard offering.

The new launch includes; KETTLE® Sourdough Bites with Parmigiano Reggiano and Balsamic Vinegar of Modena (the first sourdough bread bites on the market), KETTLE® Focaccia Bites with Sea Salt, Rosemary and Extra Virgin Olive Oil and KETTLE® Naan Bites with Spiced Onion Bhaji, Chilli & Toasted Onion. Weetabix’s latest flavour addition is a collaboration with sugar company and golden syrup producer Lyle’s. The HFSS-compliant breakfast option, called Weetabix Baked with Lyle’s Golden Syrup, has nearly a gram less fat than Weetabix’s Chocolate flavour, fewer calories and less salt. 11. Capri Sun We believe in great beer for everyone – regardless of intolerances – so we always look for ways to continue revolutionising the craft beer industry,” BrewDog director of brand and marketing Lauren Carrol said. Another crisp brand, Walkers, is bringing out a new non-HFSS line for three of its most popular flavours. Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar will have 45% less salt than its usual offering. Walkers has made the change utilising new technologies and different ingredients in place of sodium, it says, though the crisps are also sold in smaller portion sizes. 5. Mr Kipling

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Kettle has launched a new, triple-baked, non-HFSS Bread Bites range, offering consumers healthier options in light of upcoming HFSS regulations. In varying proportions. Note: product may be fried in either of the oils listed or a blend may be used dependant on availability of supply. Nutritional Information

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