About this deal
The confectionary giant has been called out for a series of sneaky tweaks, all of which ultimately mean you get less chocolate for your money. Chocolate lovers on the Extreme Couponing and Bargains UK Facebook group have been complaining about the practice. This year we’ve revamped our Easter egg range, offering a wide variety of sizes and price options for our Cadbury fans to choose from. Shrinkflation happens when consumer products get smaller in weight, size or quantity while their prices stay the same or even increase. It feels particularly unfair to those on lower budgets, who are trying to keep everyone happy this Easter without breaking the bank."
Wispa Chocolate Easter Egg (Box of 6) Cadbury Wispa Chocolate Easter Egg (Box of 6)
We’ve made a few changes to reflect this and think our 2023 line-up is egg-cellent, even if we do say so ourselves!" It's not just researchers spotting the sweet cheat, savvy shoppers have also noticed the unsavoury difference down the choccy aisle.
Chocolate Chunks taste great in the mouth but now you can enjoy them in your ‘wallet’ too! and these Chocolate Chunks Price-cutting consumers have been complaining about the move on the Extreme Couponing and Bargains UK Facebook group. The strategy is used to boost or maintain profit margins and is mainly utilised by companies in the food and drink industry. A recent study by The Sun proved that while many of the nation's favourite Easter eggs remained the same price as last year, the chocolate content had shrunk.
Next-Day Easter Egg Delivery | Cadbury Gifts Direct
It's one of the latest examples of shrinkflation - where products get smaller but the price stays the same.Last year, Cadbury released Oreo-based Egg 'n' Spoon chocolate eggs which contained a fluffy chocolate mousse with crunchy Oreo pieces.