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Land’s first big breakthrough invention was the thin sheet polarizer: a core technology that is used to this very day in LCD screens, sunglasses, and countless other applications. This is where the name Polaroid comes from and the invention’s commercialization is what the company was focused on in its first years after its founding in 1937. It would be more than ten years later until Polaroid would first bring the idea of instant photography to the world. Wedding Guest Book, Instax Photo Album, Sign in Book for all Instant Film Sizes Mini Wide Square 4x6 2x6 etc. Personalized Photo Booth Book Capture the Memories, Personalized Instax Guest Book, Polaroid Photo Album, The Perfect Couple Birthday Party Gift, Honeymoon Photoalbum They were sitting at home with no pictures to look at as a camera like this (and all cameras made at the time) required developing the pictures in a darkroom lab, a process that takes at least a few days and lots of specialized chemistry and equipment. This question got Edwin Land thinking about the problem. In true Edwin Land style, he thought deeply, recruited the best scientists to the project, and worked day and night until the first instant photo product from Polaroid was launched in 1948. This new instant camera was revolutionary: bringing the magic of creating a photograph right in front of your eyes to the world for the first time. It was a product right at the intersection of art and science, powered by incredibly complex chemistry and enabling a world of creativity. This idea of business being at the intersection of art and science became a guiding north star for Polaroid - a star we still look toward today. In fact, it was such a winning formula that it inspired another famous company visionary at Apple, Steve Jobs, who baked their version—“the intersection of liberal arts and technology”—deep into the values of his company as well. The tools Polaroid made, the stories that it told, the way it cared about the magic of everyday moments and empowering creativity for all gave it the staying power few brands in history have enjoyed. Unfortunately, after a failed billion-dollar project that was meant to revolutionize instant video capture, called Polavision, Edwin Land’s days at the company were numbered. He was forced to step down and retired in 1982 to focus on the science of color and the way we perceive it, called Retinex theory. Polaroid was still a mighty business for years to come, and only started having serious problems in the late ‘90s into the 2000s.
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