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Fogg took a great move from not conventionally promoting their products. The ads on the television for perfumes were mainly sexist. For men, Fogg manufactures lingering and rich fragrances and the best ones are Intensio, Xpressio, Bleu Skies and Majestic Deodorant Spray. For women the best Fogg Perfumes are I Am Queen, Make My Day andParadise Deodorant. Longevity & Quality Fogg was finally launched in end-2011 with the tagline Bina gas wala spray (deodorant without gas). Vini group is trying to bring a change in the world of perfumes with its various advertisements they also changed the mindset of people in India, previously people used to gift each other watches and other showpiece items for any occasion. Every deodorant by Fogg is very unique in fragrance and lasts for almost 4-5 hours on your body in Indian climate conditions. Fogg challenges major international brands selling there perfumes and deodorants at high prices & have successfully able to retain No.1 position in India.
Fogg Classic collection deodorants comes in 11 variants namely, Fogg Classic Deodorant, Fogg Delicious Deodorant, Fogg Essence Deodorant, Fogg Monarch Deodorant, Fogg Victor Deodorant, Fogg Imperial Deodorant, Fogg Marco Deodorant, Fogg Napoleon Deodorant, Fogg Paradise Deodorant, Fogg Radiate Deodorant, Fogg Royal Deodorant Fogg Deodorants – Classic, Marco, Napoleon, Royal, Imperial, Majestic, Paradise, Radiate, Victor, Monarch & more! Fogg takes the help of its parent company Vinni group which already has an established and powerful distribution channel. Fogg Perfumes are Eau de parfum spray in nature with very strong and long lasting fragrances. Fogg perfumes are launched with seven variants at a MRP of Rs.499/- in retail market in 90ml bottle size. Fogg perfumes comes in 4 variants for men namely; Fogg Xtremo Eau De Parfum Spray, Fogg Impressio Eau De Parfum Spray, Fogg Xpressio Eau De Parfum Spray, Fogg Intensio Eau De Parfum Spray and 3 variants for women namely; Fogg I Am Queen Eau De Parfum Spray, Fogg Make My Day Eau De Parfum Spray, Fogg Beautiful Secret Eau De Parfum Spray. FOGG Scent Trump is a classic and sophisticated fragrance for men. Musk, cedarwood, and amber when mixed together make for pure bliss in this masculine perfume that adds to confidence and elegance. You must have heard people saying fragrance makes its way to the room much before you do. This goes perfectly with this masterpiece. If you want to leave a bold and memorable statement with your fragrance then this is the one for you. There is no doubt that this is the best choice for a man going on a date or a night out
The market response was overwhelming. Media reports, quoting Nielsen data, have said that Fog is now the leader in the deodorant market with a 12 percent share.
The prices were initially started from rupees hundred and twenty for a bottle of Fogg perfumed deodorant. Fogg, India's no 1 deodorant and perfumes brand by India based Vini Cosmetics’ has created a niche place for itself despite tough competition from international brands. The brand is owned and marketed by Darshan Patel founder of Vini cosmetics group. Fogg doesn’t need an exclusive outlet for selling its products. Their distribution network has a massive amount of service from manufacturers, C and F agents, distributors, and retailers. Fogg understood the market of deodorants, the Indian market has a variety of customers, but to push the sale of their products they had to price their products reasonably. Fogg’s one of the most important marketing strategies is advertising its products and making them familiar to the customers.The main target of Fogg was the middle-class Indians who would like to invest in their products but at a cost-effective price point. The founder of Fogg Darshan Patel who is the promoter of Vini Cosmetics was yet to come up with his innovation in the world of the deodorant market. Fogg Fragrance Intensio is one of the Best FOGG perfume for men. Itis a masculine perfume that is both intense and seductive. Lavender, rosemary, and oakmoss when fused together give an amazing aroma that lasts for long hours. If you want your perfume to make a strong statement, Intensio is the one for you. Fogg Fragrance Intensio’s bold aroma is perfect for people who wish people to remember their fragrance. It is long-lasting and can illuminate your personality on any occasion be it a formal function or a personal meeting. This fragrance is most allured to women and so this perfect choice for the man who wants to impress their woman. All products by Fogg perfumes are dermatologically tested to assure quality and safety. The company claims that there are no side effects of using its products. Liquid-Based Composition
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