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Posted 20 hours ago

Reebok Men's UFC Fight Night Authentic Gladiator Short

£78.5£157.00Clearance
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About this deal

Sources told ESPN that the Venum contract is shorter and not as lucrative as the previous one with Reebok. The majority of the money from the deal will go to the fighters, sources said. Per the release, fighters will see an "across the board" increase in pay compared to the Reebok deal, beginning in April 2021. Within the past 6 years, VENUM established itself as the undisputed world leader in combat sports gear & apparel. On the other hand, UFC definitely holds the position of one of the world’s biggest sports organizations. The dynamic between the UFC and Reebok did improve over time. The UFC desired a cleaner look and presentation on television and pay-per-view and in that aspect Reebok was viewed as a success. The guaranteed, consistent money that came from Reebok became more welcome to some fighters -- especially the ones not at the top of the card -- compared to having to scratch and claw for sponsors every fight.

The UFC partnering with Reebok six years ago was a significant change in aesthetics and finances for fighters, who previously were able to wear their own gear with their own sponsors in the Octagon. Under Reebok, fighters had a uniform, were not allowed their own in-cage sponsors and were paid through a tiered system (based on tenure) by the UFC via money from the Reebok contract. We’re pumped that VENUM will be joining us as our new exclusive global outfitting and apparel partner. VENUM's rich understanding of a UFC fighter’s unique needs during training and competition will be present throughout the entire product line, including the Fight Week apparel and Fight Kit.We wish UFC the very best on its next phase and we're looking forward to seeing the sport continue to grow. Over the past six years, our UFC partnership afforded us the opportunity to work closely with so many great fighters, giving us new insights into making great training product. We will take these insights and learnings forward, as we continue on our mission to be the best fitness brand in the world," Reebok said in a statement.

Sooner in April 2021, Venum is heading to become the exclusive outfitting partner of the UFC - ULTIMATE FIGHTING CHAMPIONSHIP. Listen, I know there was a lot of negativity surrounding the uniform thing, but it's been nothing but positive," White said Friday. "These guys have all made money, they'll continue to make money. It's a good thing for everybody." Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday. The UFC's apparel deal with Reebok runs through March 2021, but the company will stay on as the UFC's official footwear brand through the end of next year, according to a release. Long and short cut fightshorts, Gladiator cut and Vale Tudo (long & short cuts): each one of them has its own specific fit to improve comfort and performance whether you prefer to fight on your feet or on the ground.

As of April 1, 2021, VENUM is the organization's exclusive in-octagon Fight Kit and Fight Week apparel . This partnership is a natural fit between the world's leading combat sports organization and the world's leading combat sports brand. VENUM also developed a complete training range, adding ergonomic Dry-Tech t-shirts and tank tops to the Fight Week collection. Our purpose is to accompany the fighters in every step of their journey, from the daily training sessions to fight night.

Venum will provide MMA and performance apparel designed specifically for UFC fighters, which will include "second-skin-feel" fight shorts with "thermo-bonded" and "extra-flat" elastic waistbands and a side slit, for which Venum is known. That’s why we chose to develop 5 types of fightshorts. The goal is to offer the possibility for the athletes to adapt their apparel to their own style of fighting. We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021," said Dana White in a statement in July, 2020.

VENUM [UFC - Official Partner] fight kits are going to be the best quality MMA gears and apparels mainly designed and evaluated according to the needs of UFC fighters competing inside the OCTAGON. VENUM‘S perfect understanding of what UFC MMA fighters need while training and competing will be seen throughout the product line including the ‘Fight Week Gear’ and ‘Fight Night Kit’. The Fight Night shorts will be incredibly light and comfortable, providing a second-skin-feel thanks to their "featherweight" microfiber material. Under the contract, fighters were paid a certain amount for every event they competed in as per their experience and royalties for the sale of their official UFC merchandise.

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