Mrs Hinch: The Little Book of Lists

Product Information

From her famous Minky cloth to the more inventive products that you might not find on the supermarket shelves; these are the products that cleaning sensation, Mrs Hinch, relies on to keep her home squeaky clean. The Pink Stuff comes in a paste, cream or spray making it super versatile. Mrs Hinch uses hers to clean the oven and hob largely, but she also revealed that her Dad used the paste to freshen up old silverware that she'd bought from a car boot sale.

Mrs Hinch: Life in Lists by Mrs Hinch | Waterstones

Ad (a) must not appear again in the form complained of. We told Sophie Hinchliffe to ensure that in future her ads, including those which featured her own range of notebooks, were obviously identifiable as marketing communications and made clear their commercial intent upfront, for example, by including a clear and prominent identifier such as “#ad” at a minimum. No further action necessary in respect of ad (b). Sophie advises putting an old tea towel on the floor by your washing machine for starters with an oven tray to empty the filter. Afterwards, Sophie recommends wiping down the outside of the machine with Zoflora as “it smells so good!”

For clean floors…

Another one of Sophie's favourite products, The Pink Stuff, is a budget cleaning paste that Sophie uses for everything from keeping her oven and hobs gleaming to freshening up old silverware. To clean her plug hole and drain, Sophie pours soda crystals down her plug before rinsing it with her go-to product - diluted Zoflora. Sophie then pours hot water over the mixture to rinse out the plug. For these reasons we concluded that the post was obviously identifiable as marketing communication and did not breach the Code.

Hinch gives step-by-step tips on deep cleaning her Mrs Hinch gives step-by-step tips on deep cleaning her

It will keep them smelling fresh, as well as avoid a build-up of dust and dirt that can then transfer onto your carpet or furniture. 8. How to get rid of stains on your mattress The CAP Code stated that marketing communications must be obviously identifiable as such, and must make clear their commercial intent.The Pink Stuff comes in a paste, cream or spray making it super versatile. Mrs Hinch uses hers to clean the oven and hob largely, but it also works on getting tough marks off kitchen floors and cleaning old silverware. We noted that the ad ended with the front cover of the title “Mrs Hinch Life in Lists”, whilst Ms Hinchliffe said “In my own notebook of course”. We considered that end frame may have strengthened the viewer’s understanding that the notebook was designed by Ms Hinchliffe. However, because that additional context only appeared at the end of the ad, once consumers had engaged with it, and there was no clear and upfront identifier such as “#ad”, we considered the ad was not immediately clear as to Ms Hinchliffe’s commercial relationship with the notebook. If you've got children who are a little accident prone in bed, or you've noticed some unfortunate dirt marks on your mattress that have accumulated over the years, you'll want to try this Mrs Hinch cleaning tip. She said that in future posts she would be happy to include “ad” within future social media posts that link to her own products, regardless of the prominence of the Hinch branding in the post. Assessment Mrs Hinch says that to clean your washing machine you need different products for different parts. However, the cleaning products don't have to be expensive - standard cleaning products such as Flash bathroom cleaner and the Mrs Hinch must-have Zoflora will do.