Reebok Men's UFC Fight Night Authentic Gladiator Short

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We’re pumped that VENUM will be joining us as our new exclusive global outfitting and apparel partner. I just think the timing on this thing couldn't have been any better, they're a great company, they've invested in this, and I love it. Growing alongside the sport of MMA in 2000’s, VENUM forged a path within UFC by sponsoring over 200 athletes between 2009 and 2015. Unlike Reebok, Venum is a company that has focused mainly on combat sports and martial arts since it was founded in France in 2006.

Bridging the gap between the city and slopes, this partnership seamlessly blends Reebok's urban energy with Spyder's mountain-ready functionality, resulting in a collection that effortlessly transitions. Reebok represented a major name brand affiliated with the UFC, which at the time was striving for mainstream acceptance. The true idea of the UFC | VENUM partnership has always been to understand the fighters and to give them solutions that address their training and competition needs. The goal is to offer the possibility for the athletes to adapt their apparel to their own style of fighting.Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday. This weird place we're in right now, in the entire world, with sports and business and everything going on, these guys were the right people at the right time. Francis Ngannou defeated Stipe Miocic to become the new UFC heavyweight champion at the last UFC pay-per-view under the Reebok deal. Sources told ESPN that the Venum contract is shorter and not as lucrative as the previous one with Reebok.

Under Reebok, fighters had a uniform, were not allowed their own in-cage sponsors and were paid through a tiered system (based on tenure) by the UFC via money from the Reebok contract. The initial rollout featured extremely generic looking fight gear, rife with the misspellings of athletes' names. Fighters and managers were critical of the amount of money athletes stood to lose without sponsor patches on fight gear.This partnership is a natural fit between the world's leading combat sports organization and the world's leading combat sports brand. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program," Dana White said in the same statement. Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world.