Parachute 100% Pure Coconut Oil- 175ml

Product Information

In just 4 years Reliance Jio has become the Indian telecom market leader due to its marketing warfare strategies. Embrace the goodness of onion, aloe vera, jasmine, amla, tulsi, hibiscus, and many more botanical wonders infused in pure coconut oil.

FMCG is one of those sectors that flourish even in a recession and therefore commands very high quality and quantity premiums. Harsh Mariwala envisioned a branded FMCG market for coconut and refined edible oils in small consumer packs and sets up a national distribution network for Parachute. Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E.All these tactics began to be noticeable, and news started to spread that the next step of Lever would be a takeover, and competing with a larger predator with very deep pockets like Hindustan Lever would be a huge task for young Marico. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. Marico invests Revolutionary Fitness (Revofit); [15] launches a new brand – True Roots [16] that delays hair greying and launches its first digital exclusive brand – Studio X; [17] launched Saffola Fittify.

It is also known as the defensive sector because even in a recession, the sector does well and it commands very high premiums. It has undergone a 5-step purification process to ensure that what you get is nothing but pure and fresh coconut oil for your hair. What Lever started doing was it started advertising more aggressively for Nihar and acquiring another coconut oil brand Cococare to win the market leadership. Parachute edible oil contains 100% coconut oil, whereas "Advanced" hair oils contain at least 50% mineral oil along with coconut oil.Marico and Parachute was the brainchild of Harsh and defeat was not acceptable and there was no question of selling out. So, we designed a certain mold with a foreign mold maker at a very high cost, and the copycats were not able to copy it. Marico has a significant presence in Bangladesh, South East Asia, Middle East, Egypt and South Africa.

Not only this Marico rejuvenated its sales team and gave them a slogan “Parachute Ki Kasam” setting their spirits high in the determination to compete with Nihar.

This coconut oil has been manufactured using hand-picked coconuts and it has undergone a 5-stage purification process for enhanced purity. It is more convenient to pour and more attractive to keep on the shelf, and so we thought it will be very easy for us to succeed.

Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. We took about eight to ten bottles and some rats, and put them in a cage for a few days – no problem! With its newest avatar in the true blue bottle, the oil is now available in more than 7 lac retail outlets catering to people’s needs across the nation. NRI in the Middle East had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991 economic liberalisation.So the Parachute team used to take pictures, explain to the traders, and asked them to keep three to six bottles first and test it out. Parachute to date remains the kind of coconut oil in India with more than 59% market share all around the country. The whole journey of building this brand has been primarily because of innovation and through packaging.