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5 Surprise Mini Brands Mini Mart Playset Series 3 by ZURU with 5 Exclusive Mystery Mini Brands, Store and Display Your Mini Collectibles Collection!

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The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation proudly revealed the result of their development activities in creating a new, revolutionary compact car. The toy took off as the world suddenly found itself nostalgic for grocery shopping, as the pandemic shifted a lot of supermarket trips to online. The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Micro play is both a play pattern for kids and a collectible for adults,” Zahn said. “It taps into that same mentality like when dollhouses were so popular. People would craft these intricate miniatures that would fit into those worlds.” Giant success: ‘I like how the boxes look real,’ says one young fan. Photograph: Saty + Pratha/The Observer

Heavily branded children’s toys aren’t new. In 1994, Mattel released a Barbie McDonald’s Restaurant Set, complete “with talking drive-thru” and miniature menu boards. Around the same time, ride-on toy cars for children became popular, and BMW, Jeep and Mercedes-Benz wasted no time slapping their logos on plastic bonnets. Daniel Cook, a professor of childhood studies at Rutgers University and author of The Commodification of Childhood, says: “Consumerism has been a part of children’s lives for as long as there has been modern consumption,” roughly since the mid-1800s. He references Victorian artist Kate Greenaway’s picture books of the 1880s, which had a tie-in line of clothing for girls produced by Liberty of London. He also points to Campbell’s Soup’s range of dolls, first sold in 1909. And that has huge commercial potential for so many adult consumer brands looking to expand their market. Zuru in June released a “Gold Rush” edition of three dozen gold-toned rare minis. Previously it also released a toy minis line featuring miniature Crayola boxes, Frisbees, and other iconic toy brands. Mini Brands turned out to "have this incredibly emotive connection with people," said Zuru CEO Anna ... [+] Mowbray. ZuruWith our five ‘superheroes’ we want to make it very clear that each of those cars has its own character,” explains Lengning. “The Clubman is the most extreme example in terms of moving in a direction away from the past, but you should still expect a lotof fun from the different models as each character emerges.” Car-sharing service Zuru ‘s globally popular collectible toy line 5 Surprise Mini Brands is enjoying continued success in the United Kingdom & Ireland. Mini Brands was 2022’s No.6 item in the total market YTD, with Mini Brands Disney coming in at No.12 in October, as per NPD. In addition, Mini Brands has amassed over 5b views on TikTok. This success helped Zuru become the No.7 supplier in the UK YTD. The new Clubman, for example, is Mini’s largest ever car, measuring 4.3 metres in length. With about 100 litres more boot space than its predecessor, the car aims to attract more families to the brand and marks Mini’s first move from the small car market into the compact segment occupied by the likes of the Ford Fiesta. The Clubman’s focus on functionality and elegant design is reflected in the simple, cerebral imagery of the upcoming ad campaign. We are constantly amazed by the dedication and creativity of Mini Brands fans,” added Will. “Their passion for the brand continues to inspire us, and we are committed to bringing them even more exciting new products and experiences.”

Toy industry experts Silver and Zahn both expect the Mini Brands popularity to continue through this year and beyond. The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration. In addition to the new toy releases, Mini Brands is launching Mini Fashion Series 2, which features miniature versions of popular clothing and accessories. This series allows collectors to add a fashionable touch to their Mini Brands collections and provides even more opportunities for creativity and self-expression.Mini has always been about new ideas, inspiration and a lot of passion, and these things are not going to change.” There had been plenty of earlier examples of toy companies using supermarket products in kid’s playthings, said James Zahn, deputy editor of the Toy Book, and senior editor of the Pop Insider. Take out the game components and read through the easy-to-follow instructions and you’re on your way through the market in the Mini Market Dash Game! Recommended for 2-4 players However, Lengning says the strategy is indicative of Mini’s new resolve to move with the times. The rapid growth of brands like Airbnb and Uber has destabilised many legacy businesses, but rather than row against the tide, Mini is seeking to compete on its own terms by encouraging more people to experience its brand. The toys have become such a phenomenon that food brands that passed on the licensing request initially have since approached Zuru asking that their products be included in future editions of the toy.

We know the brand’s on fire, but we don’t want to just saturate the market,” she said. “We need to make sure we manage that very fine line around scarcity,” by placing special editions like the Gold Rush in select retailers for very limited time periods, she said. BMW’s Schwarzenbauer says that in addition to this design legacy, Mini’s brand principles are still guided by the minimising, practical instincts of Issigonis on the one hand, and the maximising, performance-driven approach of Cooper on the other. “The ethos is ‘maximise the experience – focus on the essential’,” he explains. Zuru's miniature grocery store items have gone viral on Tik Tok, with videos featuring the toys ... [+] viewed more than 1.6 billion times. Zuru Despite the strength of its brand, Mini is a relatively small company in sales terms. Schwarzenbauer announced last month that Miniis having its best ever year, selling more than 160,000 units inthe first half of 2015, yet this performance pales in comparisonto some of the world’s biggest car brands. Last year, Mini vehicle sales accounted for 14.3% of BMW Group’s total volume.

In all sectors, digitalisation changes things and you have two choices: you just ignore it, which in my opinion is not a good idea, or you start playing with it and really shape the future. That’s what we’re doing,” says Lengning. The Mini heritage There must be something special about a brand if it can pass between six different owners in half a century and still be described rightfully as ‘iconic’. In the case of car brand Mini, that special attribute is its ability to reinvent itself. Collect Action Cards throughout the game. Some cards help you, while others effect your playing partners.

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