DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub

Product Information

Plum is the darkest of the purple hair colours from La Riche, and it's longest-lasting too! Product info: We currently accept photos for Manic Panic, Adore, Herman’s Amazing, Stargazer, Directions, Crazy Color, and Headshot Hair Dyes. You do NOT have to buy the dyes from Beeunique, and can submit your special effects photos by using our Add Photo To Gallery form.

The roots are noticeably brighter, but I also think it's due to my base being uneven or because the roots were blonder and that's where it fades the most. The lengths are basically the same, and I wish I had a picture that showed the purple as it is because it's gorgeous xD Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Plum has never been tested on animals and has a vegan formulation. Beeunique’s Hair Dye Gallery was created in 2008 so viewers can see what the dyes can truely look like. It has thousands of real alternative hair dye results with various styles and colour combinations shown. Pictures include newly dyed photos to faded and under uv light photos. La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!Tomorrow will be a week since I dyed it, and I have only washed my hair 2 times, so I don't know how long it will last on people who wash their hair more often. But for me it's lasting so well I can't even believe it.