Rubicon RAW Apple & Guava Energy Drink, 20% Fruit Juice, High Caffiene with B-Vitamins, Ginseng & Guarana, No Artificial Colours or Flavours, Reduce Tiredness & Boost Energy - 12 x 500ml Cans

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Meanwhile, Suntory Beverage & Food GB&I’s (SBF GB&I) Lucozade Alert is expanding its range, with an Original variety joining the brand’s Tropical and Cherry flavours. Barr Soft Drinks’ Troy has also reported this shift, but recognises the importance of offering both options. He says: “Sugar is an important component of energy for most consumers, but a growing number are looking for a lower-calorie or even sugar-free option. Rubicon Exotic Juices ( Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. The company is owned by A.G. Barr. According to Troy, the addition of a 500ml variant offers retailers the “opportunity to build on the success of Irn-Bru Energy.” Vitamins B3 (niacin), B6 and B12 contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue

launches performing in stores Launched in February 2021, the Rubicon Raw range comprises four fruity flavours, each available in 500ml.Guarana extract can help reduce fatigue, improve focus, and has many other benefits, while Ginseng is widely regarded as a miracle drug. It increases energy levels, improves cognitive function, and lowers blood sugar. The range comprises four flavours: Cherry & Pomegranate, Orange & Mango, Raspberry & Blueberry and the recently launched Apple & Guava. Scotland’s retailers will know this intuitively, having witnessed demand for energy drinks in their stores. Rubicon Raw Energy has four unique flavours, but you’ll find the same basic ingredients underneath the taste.

Rubicon Raw appeals to existing energy shoppers who are looking for great taste or something that meets their needs better as they mature. They take like a fruity explosion in your mouth. The fruit pairing of each flavour dominates the taste buds, making you feel like you’re tasting fresh-squeezed juice rather than an energy drink. The carbonated taste barely comes through, and each swig has a delayed explosion of fruity freshness. Is Rubicon Raw Energy Drink worth the Hype? According to IRI research covering the year to 25 December 2021, over one in three soft drinks sold in convenience stores were energy drinks. Rubicon Raw Energy Drink makes good on its promise of Energy and flavour without sacrificing calories. Energy drinks are no longer about an instant boost, but one that lasts hours after consumption. SBF GB&I developed a strategy to break down the category into four simple consumer ‘need states’ to help retailers make the most of their range.Rubicon RAW is now the fourth largest flavoured big can energy brand in the market (IRI), having sold more than 11 million cans in its first 12 months. The ingredient list would’ve been perfect if it weren’t for the odd choice of sweetener. While Sucralose is a great sugar alternative, it can cause digestive issues and has been known to cause insulin spikes in Diabetics. Stevia is fruit-based and would have been a more natural alternative. It is also bringing in new shoppers who have that energy need, but just haven’t yet found the brand that’s right for them,” he said

The flavour will be supported with a wide ranging social and digital marketing campaign as well as in-store POS materials. Offer valid from 07/09/2023 at 7:00 to 14/09/2023 at 23:59, at Tesco, Asda, Morrisons, Co-op (in-store & online), Spar & McColls (in-store only) ONLYand subject to availability (online supermarkets included). They are worth the hype. Barr’s set out to create the ultimate energy drink, blending the refreshing taste of everyday juice with the instant energy that caffeinated drinks provide. Nothing on the market strikes that balance like Rubicon RAW does. Rubicon Raw Energy is about as good as healthy energy drinks get. It tastes better than any energy drink we’ve tried before, making it one of the energy drinks we actually enjoy drinking. Its host of healthy ingredients and superfoods doesn’t hurt either. By using Sucralose instead of sugar, Barr got each energy drink as low as 21 calories for 100ml. That means a can of Rubicon Raw Energy contains only 107 calories. That’s less than half of what the majority of the industry is offering.

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Both are staples among the healthiest energy drinks on the Market. However, what sets Rubicon Raw apart from its competition is the source of its Caffeine. And when it comes to trends within this growing category, they may have also noticed one format in particular has been gaining serious ground. In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range.

Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range The fourth largest flavoured big can energy brand in the market *2, Rubicon RAW is launching a new flavour to accelerate growth further. Rubicon RAW from Barr Soft Drinks has made a significant impact in its first 12 months, selling over 11 million cans *1. Energy drink consumers are brand loyal, though, according to Red Bull. “Shoppers will actively look for their drink of choice when seeking a functional boost, with 33% of consumers always going for their favourite brand and choosing it regardless of their venue or situation,” says a spokesperson for the manufacturer.

The energy market is changing and consumer needs have changed. Energy is no longer the reserve of the traditional young gamers. Innovation has seen the consumer base shift and the category must be exciting and varied to keep a broader range of shoppers engaged.” IRI Marketplace data revealed Irn-Bru Energy is growing four times faster than the energy market at the moment and Troy said the brand is delivering incremental sales to retailers. Matt Gouldsmith, channel director for wholesale at SBF GB&I, says: “Stimulation energy drinks have had year-on-year growth of more than 22%. New flavours are important for retailers to continue to drive excitement and provide different options for shoppers in this growing category.” The soft drinks maker has also been innovating with Rubicon, through the launch of Rubicon Raw in February 2021. Green Coffee is at the centre of the Rubicon Raw formula, and it contains chlorogenic acid, which has many health benefits like lowering blood pressure and increasing metabolism. It also contains less caffeine than regular coffee and delivers a slower, more sustained release of energy.