Staropramen Premium Czech Lager Beer 24 x 330 ml (cans)

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Traditionally, 10° beers dominated the market, accounting for about 60% of beer sales. But as consumers have sought out more premium products to go with more festive occasions, 10°’s hold on the market has slipped to where it now yields about 40% of sales in the off-trade and about 20% in the on-trade, Zappe says. Edinburgh Whisky - The Discovery Collection - 9 Year Old Single Malt Scotch Whisky From a Highland Distillery (Tomatin) - In Box So once again we became proud Staropramen storytellers. One can learn a lot of interesting information – either about the start-up foundation of the brewery, legendary brew-masters, the patriotic Czech statue installed in the brewery, the biggest pub in the brewery yard, or about Staropramen’s unique yeast strain being cultivated since 1900, and how the brewers’ risked their lives by hiding the precious copper kettles from the Nazis.

Staropramen Beer Review - Quintessential Czech Beer — OnlyCans Staropramen Beer Review - Quintessential Czech Beer — OnlyCans

The Glenallachie Wine Cask Series 2012 Vintage Cuvée Wine Cask Finish Speyside Single Malt Scotch WhiskyAnother popular Czech beer is Budweiser Budvar, which is brewed in the city of Ceske Budejovice. This beer has a full-bodied taste with a smooth finish and a slightly sweet aroma.

Staropramen | Morrisons

During December you can experience the ultimate Czech Christmas night at Bermondsey Bar & Kitchen, where you can enjoy a bespoke four-course tasting menu created by Donnelly's Bermondsey Bar & Kitchen. Of course, the #1 Prague beer in the world*, Staropramen, will be featured during the night to celebrate how our iconic pilsner partners with beautiful food! Staropramen is one of the most iconic beers in the Czech Republic. The brewery was founded in 1869 in the Smichov district of Prague, and its name means "old spring" in Czech. The brewery's location was chosen because it was close to a natural spring that provided the water needed to brew the beer.Beer has been a staple of Czech culture for centuries, and Staropramen is one of the country's most iconic beers. This quintessential Czech beer has been brewed for over 150 years, and its rich history and distinct taste make it a favorite among beer enthusiasts worldwide. Our client Staropramen – one of the largest Czech beer brands – has recently adjusted its brand positioning. Its Czech origin, long brewing tradition and storied heritage make it attractive for consumers all over the world; in Europe, especially, it is becoming increasingly popular. Molson Coors had decided to strengthen these valuable assets while promoting the new “Life your way” positioning and has started a 360 campaign to bring historical Staropramen stories to life. Our goal was to create a set of limited-edition cans and supportive videos that deliver the selected key stories. If you’re starting your new year celebrations with a perfect pour of Staropramen, tag us @staropramenuk

Staropramen targeting premiumisation - The Metal Packager Staropramen targeting premiumisation - The Metal Packager

Staropramen 12 plays in the popular 12° Plato set, an idiosyncrasy uniqueto the Czech Republic, where lagers are not distinguished by their price classification or ABV. Rather, they are segmented by their original gravity, or the amount of sugar present before fermentation, measured in degrees Plato, and their colour. The higher the gravity, the higher the alcohol content. And the two most popular beer types among Czech drinkers are 10° and the slightly heavier 12°. In 1869, two visionary brewmasters set out to create a beer that would be better than the rest. Displaying true craftsmanship, passion and using only the finest ingredients the beer they created is known all over the world today as Staropramen. The above details have been prepared to help you select suitable products. Products and their ingredients are liable to change. Wonderful news to hear as we know Prague is one of those captivating cities that will leave a mark on everyone who comes to visit it! Perfectly balanced for over 150 years, see our tasting notes below and have your very own Staropramen tasting evening!Fable Whisky Clanyard Chapter One - Distilled at Caol Ila - 12 Year Old Islay Single Malt Scotch Whisky Edinburgh Whisky - The Discovery Collection - 9 Year Old Single Malt Scotch Whisky From An Islay Distillery (Bunnahabhain) - In Box In the 19th century, brewing technology improved, and beer production became more industrialized. This led to the emergence of larger breweries, such as Pilsner Urquell, which was founded in 1842. The Czech Republic's beer industry continued to grow throughout the 20th century, and today, the country is known for producing some of the best beer in the world.