Aldi Kevin the Carrot and the Christmas Beanstalk - 2018 Christmas kids book

Product Information

Standard size toys will only be available online as two bundles (not individually) – two per customer. Plush toys will be limited to two per customer to allow as many people as possible the chance to take a Kevin home for Christmas! Throughout the years, viewers have been privy to the twists and turns of Kevin’s life, seeing him grow from a little baby baton to becoming a sound family man himself. Animating a 3p carrot and having people emotionally connect with it is every bit as ridiculous as it sounds, and its success, says Mueller, lies in the execution as “the smallest details – shape, eyes, mouth, legs and of course movement” make all the difference. Aldi’s merchandise range is bigger and better than ever including new Kevin themed pyjamas, festive jumpers and stationery One example of this is the town square, which “probably had close to 20 separate passes that were compiled in post-production to create the final result.” The team shot three of the cabins on a fixed plate, and once they captured all of the additional passes they “were able to rotate them all and complete the hexagonal layout,” she adds.

For a Christmas morning that carrot be topped, give Christmas trees a veggie make over with the must-have Tree Plush Decorations, available in a choice of Kevin and Golden Kevin or three Plumty Dumptys. Little ones will love opening presents donning the stylish Kevin Christmas Pyjamas, available in a choice of festive purple or grey. If that still wasn’t enough Kevin, landing in stores from November 23rd are the Kevin the Carrot 3D Mugs – ideal for sipping the ultimate hot cocoa on Christmas morning. Continuing to build on “the emotional connection he has with consumers” is the challenge each year, according to Todd Mueller, director at the animation studio behind the work, Psyop. It’s important to keep “blurring the line between advertising and entertainment full of charm, inventiveness and surprise.”