NUTELLA 3 KG XL JAR

Product Information

Ferrero buys about a quarter of the world’s hazelnut supply every year. That’s more than 100,000 tons. Thanks to Nutella, hazelnuts have become trendy, driving up prices and encouraging farmers in regions that have never produced the nuts, like Chile and Australia, to give it a try. The company contends that two years’ worth of its hazelnut supply could fill the Roman Colosseum, and in 2014, Ferrero bought the world’s leading hazelnut supplier, the Otlan Group. 6. EACH JAR CONTAINS 52 HAZELNUTS. Ferrero gifted members of the Italian national cycling team giant jars of Nutella personalized with their names just before the 2014 UCI Road World Championships. The company has also been a sponsor of its home country’s World Cup soccer team. 23. BUT THERE’S A NUTELLA CURSE. Ferrero described the Kinderino Sailor T7 as eye-catching on the shelf and believes it will attract sales in airports and on ferries and cruise-ships. Our praline and Kinder platforms have set the benchmark for retail theatre and created a contemporary and dynamic aura for these iconic Ferrero brands. In addition to chocolate brands Ferrero Rocher and Kinder, Ferrero also owns Tic Tac. The Italian company released the little orange and mint candies as “ Refreshing Mints” in 1969—only a few years after the 1964 debut of Nutella. 10. NUTELLA-RELATED CRIMES ARE ON THE RISE.

Nutella, the world-renowned hazelnut chocolate spread, boasts distribution in more than 160 countries and a loyal social media following including 32 million Facebook fans.Confetteria Raffaello is also presenting exclusively in global travel retail a gift box of its coconut delights. The Raffaello 200g Coffret, decorated with a red ribbon, contains 20 coconut-flavoured pralines with a whole almond and a crunchy white coconut casing. It will be available in travel retail from January 2015. In 2004, Nutella began using up-and-coming young players for Germany’s national soccer team in its advertisements. The problem? Once becoming the face of sweet hazelnutty goodness, these players tended to not live up to their potential as future all-stars. Many of them got booted from the team in what began to be called Nutella fluch, or the Nutella curse. 24. YOU CAN’T NAME YOUR CHILD AFTER IT… Over the last 18 months this has included substantial development of the Kinder category around the highly successful Kinderino aviator platform. The new Nutella and Tic Tac travel exclusive collections have been very well-received and have added value to these brands in the global business.

North America’s Nutella is made in Canada, but you can also find the imported version from Italy in specialty shops (you can tell it’s from Italy by the glass jar). Despite the same list of ingredients, many Nutella aficionados claim that the stuff made in Ontario tastes sweeter and less hazelnutty than the European version. In 2014, a Washington Post correspondent dove into the debate with the help of a pastry chef, and came to the conclusion that the difference in taste could be the result of trans fats in the European version. Yum yum. 20. ITALY’S SO PROUD OF NUTELLA, IT PUT IT ON A STAMP. Ferrero Travel Market has extended its Kinder, Nutella, Tic Tac and Ferrero Praline portfolio, and will unveil the new additions plus travel retail exclusives at the TFWA World Exhibition this October (Stand Number: Green Village J35). The ‘Say it with Nutella’ gift box that contains a 350g jar with an ‘I love you’ or ‘For you’ printed label. According to Guinness World Records, Nutella's 40th anniversary breakfast celebration in Germany in 2005 earned the title of “Largest Continental Breakfast.” A total of 27,854 people gathered in Gelsenkirchen to enjoy a meal that consisted of bread, orange juice, yogurt, and Nutella. No word on how they felt afterward. 22. THE COMPANY LOVES SPORTS.The assortment also features four new praline flavours: Cappuccino, combining the flavour of coffee and milk within a crunchy shell; Manderly, a crunchy specialty with a hazelnut cream filling and a taste of almond; Tenderly Nougat, with citrusy notes of a nougat filling and a whole hazelnut covered in milk chocolate; and Tenderly White, with white chocolate and a whole hazelnut. With three flavours available, the Kinder Miniatures collection will have excellent visibility in stores and is sure to prove a hit with retailers and consumers alike,” Ferrero stated. Highlights of the new collection include the Nutella Apparel 750g pot of the spread dressed in a ‘snazzy zip-up top’. “This cute collectable sleeve serves also as a pen and pencil caddy or a make-up brush holder,” says Ferrero.