LG 43UP77006LB 43 inch 4K UHD HDR Smart LED TV (2021 Model) with Freeview Play, Prime Video, Netflix, Disney+, Google Assistant and Alexa compatible, Dark Iron Gray

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TV screens are a magnet for dust, but don't squirt some polish and rub it down like you would a bookcase. The delicate glass needs special attention or you risk scratching or taking some of the protective coating off.

If you've been tweaking your picture settings trying to iron out issues with the image and you still aren't satisfied then it's possible that your TV isn't at fault. This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices. In the picture settings menu select Standard mode - this does a decent job of setting the brightness. Instead, we have insider tips from our lab on how to get better picture on big-brand TVs. Have your remote to hand and follow these simple steps for crisp colours and choice contrast. Before you get started, note down your default settings just in case you need to return to them later (some TVs will let you return the picture to default settings, too). Once you've done this, follow the method outlined here to improve the picture.Adjust the brightness – pause a scene in a movie with a lot of dark scenes, something like The Matrix or The Dark Knight. Toggle the Brightness control until you can only just make out the detail in the darkest areas. Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately. If you're getting poor picture when watching Freeview channels then it could be an issue with your aerial. If yours isn't good enough to receive a strong enough signal then you could get a choppy, blurry picture. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444

The potential complexity is why we have our recommended TV settings. Our experts adjust the picture to make sure each TV looks its best when we test it, and you can use those settings, too. There's a wealth of picture options to tweak your TV to make it look exactly how you want it to. Tinkering yourself can be time consuming, however, and some options won't make much sense unless your an expert.HDR and FILMMAKER mode turns any room into a cinema, adding depth and richness, just as the director intended.