VIAHART Goodminton | The simplest racket game in the world | A year-round fun bat game for boys, girls and people of all ages

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Before it became badminton, it was called many different names across different cultures and times.

Fonterra, through its collaboration platform Fonterra Ventures, has teamed up with German nutrition start-up Foodspring, following an investment in its parent company Goodminton. As we said, Poona is a name that is strongly associated with badminton because of its similarities in gameplay, minus the fact that it is actually the blueprint of badminton itself. It shares a lot of similarities with its British brother, like how the ball should be served alternately by players as each of them scores. All of these things originate from Poona. What Other Names was Badminton Known As?Furthermore, if you look very closely, the entrance hall of Badminton House is actually roughly the same size as today’s badminton courts! The Entry Hall of Badminton House is the same size of a badminton court! (13.4m x 6.1m) Tobias Schüle, Foodspring CEO and co-founder, said: “We are pleased to have gained the support of one of the largest and most innovative dairy companies, which is very aligned to our business. We look forward to welcoming Fonterra Ventures on board and the synergies we can capture from our partnership.” After extensive testing, we (along with the evil boss' 5-year-old daughter) can assure you that Goodminton is truly the world's easiest racquet game! Foodspring was founded by Schüle and Philipp Schrempp, with support from their financial co-founding partner ECONA AG, in 2013. For the start-up, the acquisition will translate into growth.

Badminton, as we know it today, took centuries to develop. With the vibrant competitive scene of the sport comes its long, rich history as well. Many people love the sport, from when it was called Poona to finally becoming badminton today. Following a most enjoyable tour, we were left to wander around the most breathtaking and vast gardens. Whether wandering around the Italian gardens and rose gardens, sitting on wooden carved chairs placed under ancient oak trees, overhanging lily ponds. Or enjoying the meadow flowers growing in the wild gardens, then lingering within the glorious wisteria covered arches, we never wanted to leave. Regardless, Baduhelm’s name will forever be etched into the sport, whether he likes it or not. Why is Badminton Not Called Goodminton? The longer feathers slow down the flight of the birdie, making it ideal for younger kids or indoor play. The short feathers allow for faster flight and are great for windier days and more advanced players. BadmintonBites is all about honest and authentic badminton content. The goal of BadmintonBites is to create real value for the badminton community, which is often plagued with subpar or downright false content on the internet.We would love to have you with us on our badminton journey and we hope to provide you with as much value as possible. Medium birdies are 12 cm long on average so their speed is between the slow and long birdies that come with your Goodminton set As for the future, Komal Mistry, general manager of Fonterra Ventures, added: “our partnership with Foodspring is just the beginning. Fonterra Ventures has an exciting vision, and we’re excited to be teaming up with start-ups like Foodspring at the forefront of new models in nutrition globally.” Judith Swales, Fonterra CEO for velocity and innovation, believes the deal will create a range of new business and market development opportunities for the cooperative. Foodspring’s impressive growth trajectory is supported by its strong direct to consumer channel and digital nutrition and wellbeing coach. By leveraging this technology and innovative business model, we’ll be able to share the goodness of dairy with more consumers around the world.”

The sport was initially introduced to Britain by soldiers that were returning from their mission in India. It was then played in the courtyard of the Duke of Beaufort’s estate, called Badminton House. They probably enjoyed the game so much that they wanted to claim it as their own. Hence, the Duke’s pronouncement that from that day onward, the sport should be called badminton. The Duke of Beaufort The sport of badminton varied tremendously over the years, since then, it has developed into what we know now as badminton. The lively competition of the sport has give rise to its history, too. Many like the badminton since its inception it was called Poona in the past, but now many people enjoy the game.Thankfully, the name doesn’t depend on its moral intentions. It is a coincidence that the owner of the old estate in which the sport was founded started with the word bad. In addition to this, if you look at Baduhelm’s ancient history, you will see that he was the leader of a small village and they built a local shrine in his honor. The name does not rely on its moral intentions, thankfully. It’s simply a coincidence that the name of the owner of the old estate in which the sport was founded started with “Bad”. When we started Mars Edge, we set out to connect the food you want with the nutrition you need. Over the past six years, Foodspring has been at the forefront of doing just that. Its targeted nutrition business has a distinctive position and loyal consumer base in Europe. We share the same vision to improve the way people live through nutrition and together we will use Foodspring’s expertise across digital know-how, branding and food innovation to build one of the leading platforms in this space,” notes Jean-Christophe Flatin, President of Mars Edge. “The depth of knowledge on consumer needs brought by foodspring is a great asset and will help us to pioneer the emerging space of personalized nutrition.” This game is meant to be played by 10 people. It can be played on a court, with 5 players on both sides. It seems like badminton had a world tour and acquired many different names before settling on this one.

The birdies actually slow down as they spin through the air, giving you plenty of time to figure out when and where to hit them. From the beach to the boardroom and everywhere in between, Goodminton turns bad coordination skills into great racquet-play fun.

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Founded by Philipp Schrempp and Tobias Schüle, Berlin-based Foodspring sells products including whey protein shakes and organic super foods, focusing on healthy eating, weight management and muscle-building. Its products are sold online across Europe and Asia. Fonterra had previously invested in a number of ventures to advance business and expand its reach. However, following the Mars-Foodspring transaction, the company chose to let go of its interest in German sports nutrition company Goodminton, a little over a year after investing in it. Last year, Fonterra had expressed its interest in the fast-growing personalized nutrition space, as well as the sports nutrition segment.“It was clear early on in discussions that we shared a vision and passion with the Mars Edge team. We both want to use our depth of knowledge on consumer needs to pioneer the emerging space of personalized nutrition,” Schüle says. We are looking forward to accelerating the growth of our business by drawing on Mars’ global infrastructure, marketing and science capabilities, as well as its expertise in quality and food safety,” said Philipp Schrempp, Co-Founder and CEO of Foodspring.