Madri Excepcional Lager Beer 24 x 440 ml (cans)

Product Information

It’s more refreshing than the stronger ones, but at the same time doesn’t pack that bit of alcohol punch like the stronger ones either. But let’s shatter those Spanish-soaked lager dreams: Madrí isn’t made in Madrid, as the name might suggest. It’s strong enough to have a lot of flavour, but not so strong to feel like you’d be hammered after 2 or 3.

While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use.

I'm not a big beer drinker, but I like the social aspect of a bottle of beer with friends in the garden on a hot day. If I am looking for a lager in the future, I’d definitely consider getting Madrí Excepcional once again. And as quickly as we noticed it at the pub over the road from Time Out’s London office, it seemed to find its way on to every single bar in the UK. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle.

Iceland is unable to accept liability for any inaccuracies or incorrect information contained on this site. Our beer is crisp, clean and refreshing with a malt flavour which is balanced by bitterness from the hops. The Madrí we have in the UK, Madrí Excepcional, is a collaboration with the original brewer La Sagra and worldwide brand Malson Coors (aka the Coors beer brand). Madrí Excepcional aims to capture “El alma de Madrid” or “The Soul of Madrid” and has all the taste characteristics of a modern European-style lager.So despite its launch almost two years earlier, April 2022 was the month the serious Madrí marketing push kicked off, and so began our hot Madrí summer. In stark contrast to the marketing tactics of startups like BrewDog, who screamed in your face about how different they were to everything already out there, Madrí gave you familiarity. According to Ryan McLaughlin, marketing controller at Coors,Madrí’s branding is inspired by nineteenth-century Spain and ‘the progressive spirit of modern Madrid’. Madrí Excepcional will initially be exclusively available to the On-trade and Molson Coors aims for it to be available in outlets across the UK by the end of 2021. They originated from a sense of pride for their neighbourhood where they were born and raised, famous for their vibrant and elaborate style of dress.

Madrid is famous for the passion of its people and this passion is embodied by the “Chulapos”, a group of people in Spanish society in the 19th century who were famous for their elaborate style of dress and cheeky attitude.According to Brown, this is a common strategy: ‘If you’ve got the distribution points, you can copy somebody else’s brand, not have that brand in your distribution, and say, “But this one’s just as good. Carlos Garcia, Founder and CEO of La Sagra Brewery, said: “La Sagra is founded on taking the best of the diverse cultures that surround us and applying innovative brewing techniques to create great tasting beers that stand out from the crowd.