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It’s most evident during a stream of a Premier League match on Prime Video. The jerky nature of the image is never fully resolved regardless of which Ultra Smooth Motion mode is used, or whether the de-judder setting is customised. Smooth or Standard are your best bets, but the slight blur and jittery motion that still pervades is distracting. HD is a step up in all regards. Colours are better defined and there’s more fine detail for a pleasing picture. There’s a bit of noise around faces, noticeably with wrinkles, and while it’s not the sharpest, it is a satisfactory looking image. Although it’s not mentioned in the specs, streaming via Chromecast is an option. Alexa is available through the Remote Now app (iOS and Android), and it’s happy to ‘work with’ Google Assistant via external speakers. The U7Q doesn’t have a glut of smart features, but it serves anyone after the fundamentals. This cookie is set by the Bazaarvoice. The cookie allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.
Hisense makes use of a variety of different smart TV platforms, depending on the set you’re watching, including the third-party Roku and Android TV platforms. The U7QF, however, uses a proprietary OS called VIDAA U. Moving to the Rec.709 HD colour gamut results and with the white point corrected we also have a near reference result with just two small errors seen on the graph. However, our DeltaE errors are an average of 1.73, so well below the visible threshold of three and we couldn’t see any issues with TV and film viewing. These are impressive SDR results from the Hisense.
Features and Specs
Watching the BBC news in Full HD, the close-ups of the in-studio correspondents are good, there’s reasonable upscaled skin detail and colour balance and vibrancy throughout the picture remains strong. The video processing in the Hisense U7QF is powered by the Hi-View Engine which helps with motion and scaling of images. We found the upscaling to be good with only the odd instance of ringing around fine lines in some test patterns, but this was not visible in the vast majority of HD content we viewed. The U8QF has a JBL Audio sound system based on stereo speakers and 20W of amplification. It also supports Dolby Atmos, with internal decoding built-in and an immersive experience created through the application of psychoacoustic processing. Gaming was also good on the Hisense 55U8QF with an input lag of 17ms in both SDR and HDR modes as measured by the Murideo Seven Generator. HDR gaming was also good, however, there are no HDMI 2.1 features available on the Hisense like VRR or ALLM. If you are an enthusiast you will be aware of the downfalls with LCD technologies and using them in a dark room, and there is no difference here, but as a living room workhorse the Hisense is very good indeed. The vast majority of consumers will never push the U7QF hard enough to really find all the niggles we did and as such it will be a perfect choice for many. Viewing angles do mean it isn’t really suited to those sitting well off-axis, but when sat head on the image performance is very good and on a par with some much more expensive peers.
The built-in speakers only amount to 20W (2x10W in stereo), which is to be expected at this price point. While the mid-range drivers are limited in their range of frequencies, they’re also entirely innocuous. You won’t much bass here, for one, but the sound is never harsh or grating, and holds up even at higher volumes.
Scores
A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. In the Standard mode the speaker’s delivery is deliberately flat. I think it works well. Vocals are prioritised and it’s easy to understand what’s being said. It’s not particularly wide or tall, but the Theatre option is there for a more expansive presentation. Vocals, however, are less emphasised. The Hisense U7QF has potential in the sound department, even if you’ll need some additional equipment to realize it.
The Hisense U8Q is its flagship 2020 television, featuring wide HDR support and an integrated speaker system from audio brand JBL. The Hisense U7QF is a very good midrange LED LCD that uses Quantum Dot technology and also has Dolby Vision, HDR10+, HLG and HDR10 capabilities along with Dolby Atmos sound onboard. The smart TV system is intuitive and fast with a decent selection of apps as well as Freeview Play and all the UK catch-up services. Gaming input lag is also decent at 17ms but it doesn’t have all the HDMI 2.1 goods for VRR or ALLM. What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence. Shadow detail (that’s detail in the darkest parts of an image) is not the U8Q’s strongest suit. A whirl through The Dark Knight Rises and the TV can’t lift all the detail from the Batman suit. Raise the brightness and there’s more to be found, but there’s not much room to play with. A point up is all that’s needed, but anything more and scenes look washed out.Whether looking at the dim bulbs of a pub, car headlights gleaming after dark, or the daylight cascading through an office window, this Hisense set was fully able to focus up to 700 nits peak brightness where it mattered, without notable blooming in surrounding pixels. 700 nits isn’t incredibly high, of course, compared to the 1,000-2,000 nits of some new Samsung TVs, but the U7QF knows what to do with what it’s given. Get closer to reality with the Hisense U7QF ULED TV with Quantum Dot Colour, delivering over a billion true-to-life colours. Direct Full Array Local Dimming utilises independently controlled dimming zones for added precision. Bring the true cinematic experience home with HDR10+ and Dolby Vision™ support, plus immersive sound by Dolby Atmos®. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, YouTube Freeview Play and more, and control your TV using voice with Alexa built-in. It has a strong feature set and performs fairly well in some aspects, but the smeary motion undoes a lot of the good work the set does elsewhere. With the stand included the TV measures in at 1232 x 799 x 308mm (whd), or if you’re considering wall-mounting then the rear panel juts out at just 83mm of depth. It’s compatible with VESA wall-mounts, and at 17.4kg without a stand (18.9kg with one), it’s not too heavy. AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
Let’s start with the issue that caused the most grief with previous Hisense sets: motion. Initially the U7Q’s motion remained awkward and in Dolby Vision films there was smearing at the slightest of movements. If you’re after a TV that supports the latest picture and gaming features: There’s no Dolby Vision IQ, no Filmmaker mode, no HDMI 2.1 features or 4K@120Hz. Despite it being the premium option in Hisense’s 2020 TV range, it’s mid-range for features. We watch Spider-man Homecoming on 4K Blu-ray, and even small movements are blurry. There’s smearing in action scenes, but the effect is actually worse during close-up shots. Slight movements of a head, the type of which are frequent in any film or TV show, cause this TV issues. It's a trait that was fairly common of cheaper LCD sets a few years ago, but that we haven't seen for quite a while. With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity. The viewing angles of the U8QF are not great but are as expected from this type of LCD TV and when watching from the dead centre the image quality is good. We found that over 20 degrees off-axis iswhere the main gamma and colour shifts start to become very noticeable, so bear that in mind if your viewing room has seats that are off to the sides.
Hisense U7QF TV Series
You want an affordable 4K TV that supports all the main HDR formats: One great aspect about the U8Q is that it fits in all the main HDR formats and has enough brightness to make HDR content pop. If you are looking for an LED LCD TV for dim room critical movie viewing the Hisense U8QF is not the TV for you and you will probably need to search out a higher-priced LCD model or consider an OLED. It is not an enthusiasts TV and there are better options if you can spend a little more. This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain.
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