Social Media Marketing For Dummies, 4th Edition

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Right here on the HubSpot Marketing Blog, you can find breaking news and actionable how-to guides on every social network there is. Social Media Publishing Templates 5. Social Media Content Calendar Template Social media is an incredibly effective platform for competitor research. You can see what your competitors are doing in real time, and even listen in on the conversation happening about competitive brands. Though trends change over time, and social media platforms rise and fall in popularity, they aren’t going anywhere. The number of American adults who use social media increased from 5% to 79% in the fifteen years since 2005.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues. Remember that 60% of organizations use social data daily—be one of the brands that embrace it. Social media monitoring is often used interchangeably with social listening, which only does a disservice to the respective value of each method. So, which strategy is best? Using a combination of both strategies will help you drive the most success with your social media marketing efforts.Share of voice (SOV). This indicates where your brand ranks in the market compared to competitors. SOV can help you understand how much of the industry conversation your brand dominates.

Before we dive into the social media basics, let’s cover the reasons why you’ll want to use social media for your business: 1. Social media helps you build relationshipsThis textbook by social media strategist Dave Evans, founder of Digital Voodoo, offers practical tips on how to establish a social media strategy and increase engagement with your social followers. A Facebook dashboard is the central hub for your data and analytics. Read through this guide to learn why a dashboard is so important, which metrics to include and the tools you need to build your own. What can Facebook marketing tools do? And without the right social media marketing tools, your social strategy may fall flat before given the chance. Posting content often is one of the most important aspects of social media 101. People follow their friends, family, and other businesses on social media. They’re seeing posts from hundreds and thousands of other users, which can cause your business to get lost in the mix. To ensure that users can see your content, post content often.

Insider Intelligence is known for its forecasts and analysis. Full access requires a subscription, but you can gain plenty of insight from the freely accessible articles and podcasts. The Sprout Social Index™ reveals an interesting trend around the type of content consumers want to see on social. When asked what makes brands memorable on social, 38% of consumers said the most memorable brands prioritize original content over following trending topics. Some 37% said engaging directly with their audience rather than publishing a lot of content makes a brand more memorable, followed by 33% who remember brands that publish timely, on-trend posts.

It all depends on your business goals at hand, but any marketer will tell you that monitoring and listening tools in tandem is the way to go. What can social media monitoring tools do?

And with that, we wrap up your social media strategy guide for 2024 and beyond! Is your social media marketing strategy future proof? Regardless of what you might post, coming up with a hashtag to couple with your content is a brilliant branding move.You might see some recommended times to post late in the evening, for example. But if your team isn’t there to communicate, what’s the point of posting at the “preferred” time? Create custom tags and apply them to incoming messages to better organize and report on social monitoring efforts. One of my mentors taught me to read children's books on a subject if I just couldn't grasp a concept. That principle gave way to movements like "Explain It Like I'm 5." And, sometimes you just need it broken down like you're, well, less than an expert on the topic, to put it gently. If that's you, this book is valuable. Go ahead and buy it -- we won't call you dummy. 39. Contagious: Why Things Catch On As you come to understand who you want to reach, it can be helpful to develop audience personas. 2. Understand social media goals and KPIs Develop an authentic brand voice across all the social media platforms. Your customers want to know what you stand for. If you say contradictory things, they will become confused and go elsewhere.