Vita Lemon Tea 250 ml (Pack of 24)

Product Information

Unfortunately, operations were halted from 1941 until the end of the Second World War due to the Japanese Occupation. After the Japanese surrendered the city, the first stages of the Vitasoy timeline were centred around nurturing and rebuilding. Its priorities reflected the Hong Kong government’s monumental task of rehabilitating Hong Kong and its citizens after the traumatising and horrific years of Japanese occupation. Hoping to expand past soy milk’s relegation as a substitution for dairy and a drink for school children, Vitasoy switched tactics in the 1970s, this time tapping into the growing soda industry. Lo believed that branding the company and its products simply as an alternative to milk was not enough, and so he pivoted into a new market. First established in Hong Kong in 1939, the original goal of Vitasoy (維他奶) was in direct response to the influx of Chinese refugees from mainland China, caused by the start of the Second World War. Dr Lo Kwee-seong was horrified by the malnutrition that he witnessed amongst refugee children, and after taking into consideration that most Chinese people are lactose intolerant, he turned to soy as an alternative. Dubbed the “Chinese cow,” the humble soybean was a healthy, accessible, and affordable source of protein, oils, and calories. In reference to this original vision, after first establishing the company as HK Soya Bean Products, Lo later rebranded the company based on the Latin root word for “life”—“vita.”