Guinness Hop House 13 Lager, 12 x 330ml

Product Information

At St. James’s Gate, we like to think that anything we can dream up, we can brew up and we never stop experimenting with recipes old and new. That way, we get to explore unique flavours with passion, with creativity and with love. And you can taste it all in our beers! Hop House 13 was developed as part of a bid to cash in on the growing demand for craft beer. The beer was created as part of Diageo’s “brewers’ project” at St James’s Gate in Dublin and took an almost immediate 3 per cent share of the market locally. It also performed well initially in Britain and became one of the top-selling beer brands there.

Hop House 13 was launched in 2015 following a successful trial in Ireland and aimed to help retailers target premium lager drinkers who were looking for an enhanced taste that lager offers.Guinness has said it has no plans to stop selling Hop House 13 in Ireland after the brand was last week discontinued in Britain. We have today been notified by Diageo that following a review of their beer portfolio, a decision has been taken to prioritise the main Guinness trademark in the UK and to delist Hop House 13 Lager. Jai Singh, of MJ’s Go Local in Sheffield, said of the decision: “Hop House 13 was a good product for customers to try if they’re used to lager but wanted to transition to craft beer. We’re surprised by Diageo’s decision to delist the line as it’s popular in our store, and there isn’t anything on the market that quite compares.

Look: Orange, yellow clear colour. Bubble going up. About haft finger of white heard. Nice retention on the glassPours a light bronze color, clear. Decent carbonation rising. Creamy white 1-finger head. Good head retention.

The UK’s only retail and commercial drinks specialist. We’ve been selling wholesale winesfor over 40 years. As a country-wide business, we know your customers and what they drink better than anyone else. Rate It Beer Geek Stats | Print Shelf Talker From: Guinness Ltd. Ireland Style: European Pale Lager Guinness is going to discontinue its craft brand Hop House 13 in the UK, a spokeswoman of Diageo confirmed on Thursday. The brand will still be available in Ireland, Northern Ireland and other markets. It had been “adifficult decision to make, but one that we believe is right for Guinness in the long term”, she added. Our bins hold 18-24 bottles of wine or Champagne or 2-3 cases of lager when filled with ice and water. Drinks will be chilled in 30-45 minutes and will be kept cold for several hours, especially if kept in the shade.

Comments

Hop House 13, a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops was initially launched in Ireland in 2015 in a bid to cash in on the craft beer boom. Initially, the brand performed well and was soon also launched in other markets including the UK, where it became one of the fastest-growing beer brands.

The Guinness spin-off– which Diageolaunched in 2015 in a bid to cash in on the craft beer boom– has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars. It will continue to be sold in Ireland, Northern Ireland and other markets. Confirming the move, a Diageo spokeswoman said it had undertaken a review of its beer portfolio and “taken the strategic decision to prioritise the main Guinness trademark in Great Britain”. Feel: light to medium body, light to medium carbonation also. Easy drinking but you have the hoppy IPA taste, not use to it on a lager. Hop House 13 is a much-loved beer and one of the most successful beer innovations in Ireland of the past six years from the brewers of Guinness,” he said. “Customers can be reassured that it will continue to be available across take-home trade outlets in Ireland” when pubs reopen. Charlie Taylor

Don't wait in! We'll drop you a text the day of your expected delivery by 4pm and let you know a 2 hour delivery window Diageo has announced it’s delisting Hop House 13 in the UK in all supermarkets, pubs, bars and convenience stores.