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Green Swans: The Coming Boom in Regenerative Capitalism

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Well you may have heard of Nicholas Taleb’s Black Swans, which John characterise as “challenges that get exponentially worse in ways that most of us struggle to understand, let alone tackle and solve.

As with many disruptive ideas, it starts with Rejection, the phase in which people simply reject the possibility of a Green Swan happening (think “people will never give up combustion engines”). We’ve heard terms such as the Sustainable Development Goals, the Triple Bottom Line, ESG, Regeneration, Circular Economy, various ISO standards, and so forth many times over the last decade. After a comprehensive discussion of the advantages and disadvantages of each of these methods, the report finds that while each prudential pillar is useful in addressing climate risk, regulatory capital requirements are by far the most impactful. Your comments are what make the network the unique space it is, connecting citizens, experts and policy makers in open and respectful debate. Elkington warns of a “world in growing turmoil” where “crossing the two degrees warming threshold” will cause “climate induced societal collapse,” and a major crisis in capitalism itself.

On World Environment Day in June 1989, John Elkington was named to the United Nations Environment Programme's 'Global 500 Roll of Honour' for his 'outstanding environmental achievements'. In response, Volans’ Green Swan Observatory has been established to scan the world for evidence and examples of Green Swan dynamics driving forward positively exponential change. Offers no proposed solutions – just a lot of hot air about how CEOs should be more forward-looking and plan for the future. Whilst the timing of the Anthropocene is highly debated, humans are clearly having an outsized impact on the environment and driving a number of environmental trends in a negative direction globally. In his twentieth book, John Elkington—dubbed the “Godfather of Sustainability”—explores new forms of capitalism fit for the twenty-first century.

Has the idea already been proven (for example in a particular location), or can its financial and/or technical viability only be proven if it scales? In these times if VUCA - volatile, uncertain, complex, ambiguous - we need steady yet challenging strategies and actions to help us recreate a different world - an economy that is vibrant and enhances rather than depletes, and governance which encourages careful stewarding and radical rethinking towards preservation - and John Elkington's experience and ethos are primed to fulfill these needs. Second, the book is filled with interesting anecdotes, but at a certain point I get tired of listening to another meeting at such and such board room. In it John sets out a compelling vision for our economy to become truly responsible, resilient and regenerative.g. increased droughts, water stress, flooding, and heat waves), but their timing and form of occurrence are uncertain.

In particular, for new fossil fuels, a ‘one-for-one’ rule or full-equity financing should be applied. I’ve been asking myself these questions for a while now about Future-Fit, as I try to identify gaps in our efforts to accelerate adoption of the Benchmark.Early on, many Green Swan innovators and entrepreneurs tend to be dismissed out of hand, very much like the Ugly Duckling in the fairy tale. That said, this is all very much a work in progress, so — to co-opt one last avian quote from Green Swans — please see it as “an invitation to scratch and peck, not to parrot. In his twentieth book, John Elkington--dubbed the "Godfather of Sustainability"--explores new forms of capitalism fit for the twenty-first century.

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