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The Roger Federer Effect: Rivals, Friends, Fans and How the Maestro Changed Their Lives

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The thing that came across from everyone we spoke to is just how much Federer loved tennis. It sounds simple but as we know from the likes of Andre Agassi, that’s never a given. But Federer was really almost unique in his child-like love for the sport, which barely diminished even as he endured yet another trip through yet another airport. When Federer won his third round match against Mardy Fish in four sets – he dropped the third – Toni Nadal, Rafa’s uncle and coach, was immediately impressed. And not just with the Swiss’s game. “I saw a guy who played really well, who played with unbelievable technique,” he says. “I love tennis and I love how he played. I love not only where the ball goes but how you put the ball there. His hair was very beautiful. But his work also.”

In a glorious career spanning more than two decades, Federer won 20 Grand Slam titles - including eight at Wimbledon - and more than 100 tournaments worldwide, taking the game to a new level and becoming the most popular player the sport has ever seen.

Clearly inspired by the long-impending end of the Swiss tennis star’s career, “Inspiration Federer”—or, in its English translation, “The Roger Federer Effect”— doesn’t simply add yet another memoir to the already compelling body of literature on the “Maestro”. This book’s selling point is its deeply personal perspective, deriving mainly from a myriad of interviews with coaches, fellow players, analysts, as well as early friends. There, athletes have a safe haven,” said Mike Nakajima, tennis director at Nike for 29 years. “They can come and hang around and nobody asks for pictures.” Federer’s marketability, specifically his long-standing sponsorship deal with sportswear giant Nike, is one aspect of the tennis star’s life and career explored in a new book, “The Roger Federer Effect.” But why does it always happen to Novak? Or the whole controversy about the Covid-19 vaccination. Now, as a brand: do I want to be behind somebody who always has controversy around him? Or do I want to go with an athlete with a squeaky clean image?”

Ukraine’s Sergiy Stakhovsky, interviewed before he headed home to defend his country against Russia’s invasion, famously beat Federer at Wimbledon, but also explains how the Swiss was so integral to getting huge prize-money rises for players at Grand Slams. Wrestler Urs Bürgler explains the role he played in bringing Federer together with Mirka Vavrinec, the woman who played such a massive role in his career, and we meet the man who beat Federer the first eight times they played. From goofy teenager to “James Bond” The partnership with Nike soon expanded into new territories. “Roger got into fashion, meeting Anna Wintour of Vogue, doing photoshoots for GQ,” said Nakajima. Federer made Wimbledon, the holy grail of tennis, his catwalk. He walked there in an old-school cardigan, a white blazer or long white trousers. He also carried matching accessories. It’s hard to think of anyone more popular with fans as Federer and in The Roger Federer Effect, Cambers and Graf explore just why that is, through fascinating interviews with people in all walks of life, all of whom have been impacted by Federer in some way. Interviews about Federer with his coaches, rivals, fans, friends and more The same appreciation for Federer's unique brilliance was held by all members of Rafael Nadal's team, specifically his Uncle Toni who saw it up close many times.

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Roger served coffee and doughnuts that day. He gave a gym lesson, passed out lunch, worked as a cashier, and played Wii tennis in the lobby of one of the buildings. You have to be a certain type of person to pull that off. Not many athletes are going to be OK with that. Roger was a perfect guy to do that. He’s a pleaser.” Roger Federer felt very comfortable in the Nike house when he was young, happy to pop over, make himself a sandwich with ham and cheese and watch Wimbledon on TV. In 2016, as chance would have it, the Nike people on Arthur Road, on the other side of Wimbledon Park from The All England Club, were practically neighbors of the Federers.

The prominent stakeholders in world tennis always rent houses near The All England Club during Wimbledon to hold meetings and welcome their athletes.If you feel this sounds like a somewhat unsystematic and anecdotal way of portraying Federer’s life, you may be forgiven. The book indeed strays far from anything resembling a linear, coherent narrative – despite being loosely structured into chapters like “Friend”, “Student”, “Rival”, and “Inspiration” (to name but a few) so as to account for different angles on his personal life and career. Many contributions overlap or add little new insight to anyone following the sport in the last twenty years. To be sure, this may have as much to do with the book’s approach as with the obvious obligations felt by many interviewees: Understandably, few rivals and partners may have had an incentive to give a sharp and relentless appraisal of his shortcomings as well as his well-documented strengths, let alone disclose any intimate details. He has great marketability,” said Nakajima in an extract from the book, via CNN. “I saw him speak four languages in a single interview and switch languages just like that. People tend to gravitate towards somebody willing to share himself and be unbashful. The Roger Federer Effect tells the story of the world's most famous tennis player in a fresh, innovative way - through the eyes of his friends, rivals, coaches, fans and many others who have been drawn to him as he blazed a trail and transcended the sport. ch bin ehrlich positiv erstaunt – ich hätte nicht gedacht, wie sehr mir dieses Buch gefallen würde und bin froh, dass ich es, ein Geschenk einer Freundin, angefangen zu lesen habe. Und nicht mehr aufhören konnte.

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