KAT VON D Go Big or Go Home Mascara - Full Size 0.33 oz

Product Information

After running the brand for 11 years, Von D said on January 16, 2020, that she could no longer raise her child and manage her multiple business ventures "at the maximum capacity. Lengthwise it didn't add too much to my itty-bitty lashes, which, paired with the extreme volume, can look a little clumpy. Good Apple Foundation Balm lit up social media with its instantly iconic, lightweight full coverage.

Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour.I feel like I've stepped away from it a lot, partially on purpose, and the other part of it is, obviously, I just — after having the baby, and then I wrote an album years ago, and I was supposed to release it last summer, and then I got pregnant. But we stand for more than just performance: our make-up is 100% vegan and cruelty-free, and we care about the planet. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast.

Underneath the post, however, an Instagram user asked Von D if she had any comment on her former company changing its name to KVD Beauty, leading the tattoo artist to speak out against the brand. Von D states that though departing the brand was a hard choice, she's confident in Kendo's ability to run it, as it has been partnered with the brand since it launched 12 years ago. Aqua/water/eau, hydrogenated olive oil stearyl esters, stearic acid, acrylates/ethylhexyl acrylate copolymer, helianthus annuus seed cera/helianthus annuus (sunflower) seed wax, oryza sativa cera/oryza sativa (rice) bran wax, polybutene, ricinus communis seed oil/ricinus communis (castor) seed oil, polyglyceryl-3 rice branate, propanediol, glyceryl stearate, c18-36 acid triglyceride, polyvinyl stearyl ether, aminomethyl propanediol, phenoxyethanol, hdi/trimethylol hexyllactone crosspolymer, methyl methacrylate crosspolymer, sodium dehydroacetate, ethylhexylglycerin, laureth-21, iron oxides (ci 77499).This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that," Von D wrote on Instagram at the time. Founded in a world-renowned tattoo studio, rooted in fearless beauty, and with a famously non-conformist spirit, KVD Beauty began a revolution with their tattoo-inspired makeup. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear.