Rockstar Refresh Soft Drink, Strawberry and Lime, 500ml (12 Pack)

Product Information

The general daily caffeine limit for healthy adults is around 400mg per day, as advised by the U.S. Food and Drug Administration. Lumina Intelligence – % of shoppers who bought Take Home Soft Drinks on Impulse – 15/11/21 to 13/11/22 Easy to navigate – Use signage at the fixture and keep it easy to navigate so customers can find the products they’re looking for. Do this by leading with stimulants first due to the size of the category and the future growth potential. Merchandise all stimulants together and lead with major brands, listing core ranges and flavours remains key to deliver growth.

The launch will be supported by an above the line campaign with out of home, in-store and digital campaigns from May. Consumers are on the lookout for healthier drink choices that don’t compromise on taste,” said Britvic retail commercial directorBen Parker. IRI – Total Convenience – Total Stimulants Immediate Consumption PMP – Britvic Defined – Value Sales of PMP as a % of Total Stimulants IC Value Sales – 52WE 23/10/22 vs 52WE 24/10/21 Both of these sweeteners are considered non-nutritive, so they don’t add any calories to the drink. These have been approved by the FDA for general use in food and beverages. To give you insight, women need to consume 1600 to 2400 calories per day. The recommended daily calorie intake for men, on the other hand, is around 2000 to 3000 calories.

How is the overall energy market performing?

NielsenIQ RMS, Total Coverage, Stimulants sector, Britvic Defined Soft Drinks Segments, Value Sales, 52 w.e 22.10.22

Kantar Worldpanel, Usage Panel, Take Home/Carried-out, Britvic-defined Stimulants sector, 52 w.e. 07.08.22, users are 72% male vs 38.2% for total soft drinks, over indexing with 25 – 44 year olds.

To support the launch further, the brand will be unveiling an above the line campaign with out of home media, PR instore and digital marketing from May. It comes as rival Monster Energy is eyeing a move into seltzer-style drinks, after registering its name with the IPO. Ginseng is a plant that is used in medicine for many years. It’s commonly found in China, America, and Korea. The zero-sugar range also looks to build on the soft drink producer’s Healthier People sustainability agenda. Make moments memorable – Events and brand activations are key to provide excitement and a point of difference in-store. Leverage key events, using points of sale, supplier and brand assets. Consider digital pre-shop communication where such systems are established by geo-targeting shoppers with customer app push notifications.

Sucralose is around 600 times sweeter than sucrose. On the other hand, Acesulfame potassium or Ace-K is 200 times sweeter than added sugar. Ace-K is generally blended with aspartame or sucralose to mask its bitter aftertaste.Kantar Worldpanel, Take Home Panel, All Stores, Britvic-defined Stimulants sector shopper v. Britvic-defined Total Soft Drinks shopper, average amount spend per buyer in total soft drinks, 52wk data to 30.10.2022