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Rizla Flavour Infusions Cards Menthol Chill Full Box of 25…

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Euromonitor International, Market sizes: cigarettes retail volume 2018, accessed March 2020 (paywall) As also observed in Canada, we found that most pre-ban menthol smokers switched to non-menthol cigarettes, which is to be expected given the addictiv Prior to the ban menthol use was highest in England and Poland. Menthol had an estimated 20% of the UK cigarette market, in which Imperial Brands and JTI dominate. Action on Smoking and Health US, ASH & AATCLC File Lawsuit Against FDA, ASH press release, 17 June 2020, accessed July 2020

The Irish Times also reported that PML was advertising a new cigarette in the retail press. Called “Marlboro Bright “, it was described by PMI as a “the Marlboro menthol blend – without methylation”. 64 66 PMI later said that this advertisement was a “mistake” and it should have used the phrase “without menthol” rather than “methylation”. 66 The company insisted that it had “delisted all menthol cigarettes in the UK and Ireland – all of our cigarettes remaining on the market, including our latest variant Marlboro Bright, do not have any menthol in them and are in full compliance with the law”. 67 Menthol cigarettes have been banned in several countries, including Brazil, Canada, Ethiopia, Turkey, Moldova, the European Union, the United Kingdom and the US state of Massachusetts, even though experts note that menthols are not harder to quit and are not more harmful than regular cigarettes. What kind of cigarettes do they sell in Portugal?These attempts to adapt products were criticised by the Irish government with a spokesperson stating that the Health Minister believed the issue “should be dealt with at EU level”. 64 a b c Food and Drug Administration, FDA Proposes Rules Prohibiting Menthol Cigarettes and Flavored Cigars to Prevent Youth Initiation, Significantly Reduce Tobacco-Related Disease and Death, press release, 28 April 2022, accessed May 2022 In 2020, JTI’s brands in France, 11 and Ireland 71 had high sales, suggesting this has been a successful strategy for the tobacco industry. New ‘cig-alike’ cigarillos FDA Proposes Rules Prohibiting Menthol Cigarettes and Flavored Cigars to Prevent Youth Initiation, Significantly Reduce Tobacco-Related Disease and Death. What does menthol cigarettes do to your lungs? After a period of scrutiny, a Delegated Directive was published in November 2022 and entered into force the same month, which banned HTPs with a characterising flavour in any of their components (referring to components closes a potential loophole for flavoured accessories). 94 95 EU member countries were required to adopt national laws by 23 July 2023, and enact the ban 3 months later, by 23 October. 92 Germany was the first country to pass the ban into law, 96

a b J. Gesley, European Union: Prohibition on Flavored Heated Tobacco Products Enters into Force, Law Library of Congress, 3 January 2023, accessed October 2023a b c d e f Food and Drug Administration, Tobacco Product Standard for Menthol in Cigarettes, 5 April 2022 Taken altogether, these activities to minimise the impact of the characterising flavours ban to smokers prove once again that maintaining the status quo and protecting profits remain the key motives of the tobacco industry. Menthol in cigarettes is well known to increase the appeal and attractiveness of smoking, which can facilitate initiation, sustain regular use and deter quitting. 1–3 Through its unique sensory properties, including activating the ‘cooling’ receptors in the brain, menthol can mask the harshness of tobacco smoke on the throat and mouth, thereby making tobacco products more palatable, and inhalation easier. 4 Menthol cigarettes have also contributed to widening health disparities, as they are used disproportionately by adolescents, women, racial/ethnic minority groups and other populations who have been selectively targeted by tobacco industry marketing. 1 5 Figure 1: Prevalence of flavour of cigarettes smoked (usual brand of choice) in 2016 (%).(Source: EUREST-PLUS ITC Europe Surveys) 10

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