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Palate: The Moscato grapes really come to life. Enhanced through copper distillation, the smooth, fruity flavour of this distillate rounds off zesty juniper notes to create a velvety, slightly sweet gin. It’s a privilege to be at the forefront of a brand that is so unique in taste. I am really excited to share the brand’s story which is rooted in Italian provenance and conviviality.”
Villa Ascenti Rosa Flavoured Gin | Ocado Villa Ascenti Rosa Flavoured Gin | Ocado
We distil our gin using only the finest Italian ingredients to create a liquid of the highest quality and flavour,” said Rosso. Villa Ascenti Rosa is the gin brand’s first line extension What does it smell of ? It’s summery – a slightly sweet smell but minty with a firm touch of lemon. Is it a bird? Is it a plane? No, it’s a new premium gin! Drinks giant Diageo has just announced the launch of Villa Ascenti, a new Italian gin with an intriguing signature botanical. Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420 The gin is made at the Villa Ascenti distillery in Santa Vittoria, Italy, where production is overseen by master distiller Lorenzo Rosso, a trained winemaker and distiller who has more than 20 years of experience with Diageo.
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The super-premium gin brand has now expanded its range to include Villa Ascenti Rosa. The expression is distilled with peaches, apricots, elderflower, hazelnut, achillea, Brachetto grapes and Tuscan juniper berries. It has been an absolute privilege to be involved in developing Villa Ascenti Gin and to have the chance to showcase the very best of Piemonte to the world,” Rosso added. “It’s a beautiful gin with the region at its heart in its aroma and flavour, but also in how it’s best enjoyed – around the table with friends. I’m particularly proud of the use of the Moscato grape distillate, an idea that stemmed from my winemaking experience.”
Gin - Villa Ascenti Gin 70cl | Matthew Clark Gin - Villa Ascenti Gin 70cl | Matthew Clark
Villa Ascenti was launched as a “Super-Premium” gin with a focus on it’s Italy’s northwest Piemonte region heritage of “Moscato grapes, fresh mint and thyme”. So think of it as a very Mediterranean gin. According to data from Nielsen MAT to 23 February 2019, as quoted by Diageo, the super-premium and ultra-premium gin sectors grew 38.6% in volume and 41.3% in value in the UK.
As Villa Ascenti’s brand ambassador for Great Britain, Knight will work closely with high-end and premium Italian food-led accounts to highlight Villa Ascenti serves and share the brand’s story. Rosa Classico: Combine 25ml Villa Ascenti Rosa, 100ml prosecco, 25ml soda and a dash of sugar syrup then garnish with a thin fresh peach slice or lemon zest. Knight said: “I have always been a big fan of gin; I love its versatility and the innovation in the category that has continued to evolve. Spirits producer Diageo has revealed its first line extension for Villa Ascenti gin and appointed Christie Knight as brand ambassador for Great Britain. Christie Knight is Villa Ascenti’s new brand ambassador for Great Britain
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