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Convergent – problem solving where there are many known variables with unchanging conditions to converge on a singular answer This book has transformed my understanding of marketing and offers. It has helped me connect a ton of dots that previously I couldn't even with thousands spent on courses. For free courses and books so good they grow your business without your consent, go to: Acquisition.com. Perceived Time Delay Between Start and Achievement (Goal: Decrease) – “the time between a client buying and receiving the promised benefit;” this driver consists of long-term outcome and short-term experience The content provided in this book is designed to provide helpful information on the subjects discussed. This book is not meant to be used, nor should it be used, to diagnose
Guarantee – “a formal assurance or promise, especially that certain conditions shall be fulfilled relating to a product, service, or transaction” Many businesses provide readily available commodities and compete on price, which is a race to the bottom. However, you should sell your products based on value with a grand slam offer:The dream outcome is the expression of the feelings and experiences the prospect has envisioned in their mind." In simple terms, convergent problem solving is where you take lots of variables, all known, with unchanging conditions and converge on a singular answer. Think math. However, life will pay you for your ability to solve using a divergent thought process. In other words, think of many solutions to a single problem. Not only that, convergent answers are binary. They are either right or they are wrong. With divergent thinking, you can have multiple right answers, and one answer that is way more right than the others. Cool right? Our goal is to use a divergent thought process to think of as many easy ways to combine these elements to provide value. any actions you take or do not take as a result of reading this book, and are not liable for any damages or negative consequences from action or inaction to any person However, this is how you become an entrepreneur and grow as one. 10 years ago, I was an ordinary employee. I never had led even one person in my life. When I realized I need to own a business to reach a lifestyle I desired, I also realized I’m the worst possible material for entrepreneurship. Thus, I decided to work on myself, on my character, not skills. In several months, I started making money outside of my day job for the first time in my life. In several years, I started my own business. Now, my team consists of seven people working for me regularly and a few contractors. Change the creative (the images and pictures in your ads) Change the body copy in your ads Change the headline - the “wrapper” of your offer Free 6 Week Lean Challenge to Free 6 Week Tone Challenge Holiday Hangover to New Year New You Change the duration of your offer Change the enhancer of your offer (your free/discount component) Change the monetization structure, the series of offers you give prospects, and the price points associated with them (Book II)
Create a valuable offer that is differentiated and unable to be compared to anything else in the marketplace. We are selling something unique. As such, we are no longer bound by the normal pricing forces of commoditization. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. The only thing that left me feeling less than delighted with this book was that, although most of it is universal principles, it was written with a focus on service offerings. There are a few points that I haven't yet figured out to translate to evergreen course offerings, which is what I do. He'll probably dig into that more in a future book. I must say, I'm looking forward to the rest of the series. Business success necessitates customers and clients handing you money. An offer is how you prompt this exchange by putting forward a product (software, for instance) or service (interior design, for example), along with the terms and conditions attached. Step #2: List the Obstacles Encountered: Think of all the problems that prevent them from achieving their outcome or continually reaching it. Each problem has four negative elements that align with the four value drivers.Dream outcome (objective: increase): our goal is not to create desire. It’s simply to channel that desire through our offer and monetization vehicle. It’s not about the money, it's about the status (the perceived increase or decrease in relative standing when compared to others socially or professionally). Talk in terms of things your prospect believes will increase their status, and you will have your prospects drooling.
The unbeatable value equation: to make what you sell worth more than your prospects have ever received Think about what you are good at in regards to health, wealth, and relationships. Then think about who might value your service the most (is in the most pain), has the buying power to pay what you want (money), and can be found easily (targeting). As long as those three criteria are strong and the market isn't shrinking, you’ll be in good shape. The book is filled with similar counterintuitive, yet really interesting, approaches to running a successful company. There are two reasons I’m not going five stars, however. First, you almost feel compelled to read the subsequent installments in the series; this book doesn’t stand on its own 100%. Second, some of the information in this one is high-level and, thus, a bit hard to figure out how to apply to a specific business.
Daniel Levy faces the most important summer of his tenure as Tottenham chairman, according to Sky Sports' Jamie Redknapp. The author skillfully sprinkled his personal stories throughout the book. They took very little volume of the book, but they are very memorable.
This is one of the best books on sales that I've ever read (and I've read quite a few) and hands down the best book on crafting the offer that I've ever read. Perseverance is a key to success. And I’m definitely the ‘getting there slowly’ guy. I need time to process things. I need time to accommodate to change. But I also never give up. I’m much closer to financial independence now than nine years ago when I published my first book. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other I understand from a media point of view there is speculation, but I am fully focused on the job here." Redknapp: Levy must make right decisionsPro Tip: Fast Wins Always try and incorporate short-term, immediate wins for a client. Be creative. They just need to know they are on the right path and that they made the right decision trusting you and your business. The principles are powerful and the practical application is actually useful. I came up with 8-10 ideas that I expect to have major impact on our sales process--and I have already had multiple consultants with sales expertise help me design my sales process. Alex has no interest in up selling you from this book. His goal is to give you the tools to become a millionaire, otherwise you are not his ideal customer... The way to achieve that is by changing your service/offering in a way that is NOT comparable to any other offering in the market.
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