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Swizzels Original Assorted Fruit Fizzers Bulk Sweets Bag 3 kg

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My late father, Michael, took over in 1975 and ran the business with his brothers Anthony and Brian, alongside Trevor and Adrian Matlow, the sons of Alfred and Maurice,' says Jeremy, who became managing director in 2012. Swizzels factory features in BBC Two's Inside the Factory series". Manchester Evening News. 23 August 2016. Archived from the original on 3 February 2019 . Retrieved 2 February 2019. Our heritage is really important to us and is paramount if we ever need to change our recipes such as in 2008 when we removed artificial colours from our products. We take great care in sourcing ingredients that keep the taste of the products as people remember them. Our customers say our sweets taste just the way they always have.' In the 1970s Hippy Bits launched, similar to Love Hearts but with flower power style messages: ZEN, LOVE, POWER, GROOVY a b c d e f g h i j k Salter, Jessica (19 November 2011). "Dream factory". The Daily Telegraph. Archived from the original on 10 September 2012 . Retrieved 7 August 2012.

In 2013 One Direction teamed up with Swizzels to make One Direction Love Hearts with 30 themed messages chosen by Love Heart fans.

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Over the years, the sweets have been customised for royal occasions such as weddings, jubilees, births and birthdays. The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles. 'It is a really recognisable product and we have refreshed the messages through the years to keep them relevant. People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy. The vision in 2012 was to double the size of the business by 2020 and we nearly achieved that when the pandemic came along. Squashies has been transformational and is now our biggest brand and number one in the UK sugar confectionery (non-chocolate) sector.' Twenty per cent of Swizzels' output is exported. 'We have markets in Ireland, Germany, the Nordic countries, Austria, Switzerland, the Middle East, America, Canada...' In 2012 Love Hearts celebrated the Queen’s Diamond Jubilee. Messages included: CONGRATS MA'AM, I LOVE CORGIS, HRH and JUBILEE 2012 Sugar, Acidity Regulator (Malic Acid), Stearic Acid, Sodium Bicarbonate, Modified Starch, Magnesium Stearate, Anti-Caking Agent (Magnesium Carbonate), Flavourings, Colours (E163, E141, E100, E161b, E160c). Swizzels-About". Swizzels Matlow. Archived from the original on 7 December 2019 . Retrieved 23 February 2020.

Swizzels Matlow goodies are the taste of childhood and include Rainbow Drops, launched in 1930 when they were sold in paper bags for 1d; Fizzers, the original compressed fizzy sweet and Parma Violets, the delicately perfumed sweets first marketed as breath fresheners for drinkers and smokers and frequently sold in pubs. One of the most creative and revered brand in the world of confectionery, Swizzels have been putting smiles on faces through their awe-inspiring treats since 1928. They’ve been making iconic treats from the early days, too, with Rainbow Drops and Fizzers being among their very first hits with sweet lovers and have truly stood the test of time. Right across the Swizzels family, there is a creative concoction of flavours, fun texture and a clear passion for confectionery that appeals to people of all ages.

Customised Love Hearts were made for the 2008 wedding of Coleen and Wayne Rooney and Love Hearts can now be personalised as wedding favours, anniversary mementos and gifts I am a big fan of our products, especially Squashies, I probably eat them every day. They are on my desk, in fact, I have our sweets all over my office. They are a treat and we sell them as such but we have not changed the ingredients to make them less sweet because we believe keeping the taste is what customers want. Parma Violets are disc-shaped sweets similar to Fizzers but all lilac coloured with an almost 'scenty' taste and no fizziness. Swizzels Matlow has also released a line of Giant Parma Violets.

Hydrogenated fats were phased out in 2004. [4] Artificial flavourings were discontinued in 2009. [4] Products [ edit ] Refreshers [ edit ] Refreshers a b c d Swizzels Matlow Limited Annual report and financial statements for the year ended 31 December 2019 (PDF) (Report). Companies House (published 7 January 2021). 31 December 2019 . Retrieved 16 May 2021. The production of a Love Heart with the embossed message and edible ink remains a secret and is unique to Swizzels Swizzels in New Mills had been dubbed the Factory of Love, because of the many employees who have met and found romance at the factory Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens.Refreshers are one of Swizzels' most popular products. These are flat chewy sweets with sherbet in the middle, available in lemon and strawberry flavours. They are officially named New Refreshers, to avoid trademark confusion with Barratt's compressed tablet Refreshers sweet. [7] [8] Fizzers [ edit ] Our aim is to run a good business with products that taste the way our customers want them to taste, and with an element of fun. We have fabulous products that make people happy.' Not only have many Swizzels favourites been adored for decades, but they’re still finding new ways to add excitement to your shelves with new treats and thrilling variations of beloved flavour combinations. Many of their lines are suitable for everyone, too. You’ll find numerous of the best-selling Swizzels sweets are vegan, vegetarian or halal – often more than one! So you can be confident that there really is a Swizzels line for everyone!

Jones, R. A. (on behalf of the Registrar and Comptroller-General) (21 February 2001). "IN THE MATTER OF APPLICATION NO. 2161647 IN THE NAME OF TREBOR BASSETT LIMITED AND IN THE MATTER OF OPPOSITION NO. 49406 THERETO BY SWIZZELS MATLOW LIMITED" (PDF). ipo.gov.uk. United Kingdom Intellectual Property Office. p.9. Archived (PDF) from the original on 1 March 2014 . Retrieved 25 February 2014.

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