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Posted 20 hours ago

Diet Coke Cans, 30 x 330ml

£2.75£5.50Clearance
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About this deal

The Diet Coke Break instalment from ’97, made unforgettable by a scintillating window washer. Kate has recreated the iconic window scene, set against a spectacular view of the London skyline. Elevated by the muse in an elegant, shimmering, 1920’s Turner Vintage chainmail gown, the image has been conceptualised onto can in a look composed of cyan-blue glass shards. Ready for the show, Kate looks resplendent in a floor-length red gown, complete with metallic hair piece. Inspired by Kate’s ‘Break’, everyone knows what to do. In a shared moment of release, they take her lead and style their models with silver embellishments to unify the collection. The ad, directed by Felix Cooper, is set around the 11:30 Diet Coke Break where, amidst the high-octane pre-show energy, Kate takes a Diet Coke Break to quench her creative thirst. The timely Break triggers an unexpected twist, inspiring the styling team to break some fashion rules.

Kate Moss commented: “The Diet Coke Breaks have always burst into our living rooms with a captivating blend of style and undeniable charm - I wanted to create something equally special. For me, being able to add ‘Runway’ to the Diet Coke Break series, was a real privilege. It was instinctive to conceptualise what the Break looks like in the world of fashion as Diet Coke has always been an industry favourite. I wanted to give a glimpse behind the scenes with a Diet Coke wink. We’ve taken the spirit of what the 11:30 Break stands for, while staying true to myself and what I love - using fashion to add a flash of glamour. Diet Coke releases a fresh incarnation of the ad with a handsome landscape gardener. Inspired by her garden at home in the Cotswolds, the intimate shot sees Kate surrounded by an assortment of her favourite florals, in a sheer, lilac Marchesa gown. Captured on can in an indigo and lavender corseted silhouette. Inspired by the brand’s archives, Creative Director Kate Moss, has re-interpreted three of the legendary campaigns for ‘Diet Coke Break by Kate Moss’. Justin Martin, Creative Lead at The Coca‑Cola Company commented: “In an ever-changing world, there are certain campaigns that transcend time, leaving an enduring mark on popular culture. Amongst these, the Diet Coke Break stands tall as a beacon of style and a refreshing escape from the mundane. It’s the perfect time to update the Diet Coke Break with Kate at the helm. This is a campaign of firsts - and the first time a Creative Director has been given exclusive access to the archives and produced their own Diet Coke Break. We’re incredibly excited to share Kate’s articulation of her 11:30 experience with our loyal fans and continue to give them a moment of provocation to ‘Love What You Love’.”

Diet Coke Break by Kate Moss’ as part of the ‘Love What You Love’ campaign. Fans of the legendary 11:30 ads can rejoice as Kate Moss has reimagined her favourite moments from the series. From the ‘90s construction worker to the infamous window cleaner, and not forgetting the ‘00s landscape gardener, Kate Moss has used these seminal TV spots as creative fuel, inspiring fans to take a moment to ‘Love What You Love’ and enjoy their own Diet Coke Break. The new campaign features TV and print ads, and limited edition can and bottle designs, which are available now nationwide. Love What You Love’ is Diet Coke’s integrated marketing campaign, celebrating individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love. Diet Coke drinkers’ style is dictated more by their mood and personality - staying true to doing things their own way, because loving what you love is always in fashion.

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