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L’Oréal Professionnel Metal Detox Hair Mask, Protects Coloured Hair From Damage, For Smooth, Strong & Shiny Looking Hair, Rich & Creamy Texture, Serie Expert, 250 ml

£2.99£5.98Clearance
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Start with 1-2 pumps and spread evenly from mid-lengths to ends. Add more as needed depending on length. Do not rinse. Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more! The result? Serie Expert Metal Detox offers a 3 step professional protocol to eliminate metal build up, dramatically minimising the risk of breakage by 87%* and ensuring a reliable colour result every time.

Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice.

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The Metal Detox hair system is a professional hair care protocol that neutralises metal deposits found in the hair fibre. This is done through key ingredient Glicoamine, which is small enough to penetrate the hair follicle. With Metal Detox, your colourist will achieve better colour results at the salon during colouring, balayage and lightening while also lessening the risk of hair breakage. If you’ve got your finger on the wellness pulse, you test your heavy metal levels at least yearly. You don’t need to be a celery-drinking, crystal-toting health fanatic to know that, whether through diet or environmental factors, the body retains heavy metals that medical practitioners say can cause health ailments like excessive lethargy, headaches, and allergies. The hair also retains metal buildup through regular washings (not to mention foils from highlights and straightening chemicals, too)—there are, no doubt, a certain level of metals in your water. (The amount of heavy metal buildup on your hair varies geographically; for instance, London is amazing for hair— limestone-rich, less metal deposits—while Los Angeles is nothing short of a healthy hair nemesis, due to added ammonia and chlorine. And who knows how much self-tanner has seeped into the water from Malibu?) This metal residue will also cause your hair color to grow dull or green-ish, and can lead to damage. Recognizing the metal buildup is one thing—getting rid of it is another. Gently remove the presence of metal after the colour service with the L’Oréal Professionnel Metal Detox Shampoo. When applied for the correct amount of time, this product leaves your hair remarkably lustrous and soft to the touch. To prove its efficacy, L’Oréal’s system underwent 102 instrumental tests in the labs with L’Oréal Professionnel scientists, as well as over 1000 tests that were performed by professionals on real clients to verify results. The at-home hydrating two-step shampoo, along with the hydrating mask sold as a duo, were specifically created to detoxify hair and neutralize the metals trapped inside the hair fibers to protect the richness of your hair color, while keeping it soft and nourished. You may never have thought about it before, but the very water you use in your salon could be impacting your colour, balayage, and lightening results. After 7 years of research, L’Oréal Professionnel have discovered that excess copper found in water can leave hair more prone to breakage during colouring and pre-lightening and can directly impact colour vibrancy.

Apply daily on dry or towel-dried hair. Warm 1 or 2 pumps in the palm & spread evenly from mid-lengths to ends. Do not rinse. Proceed to blow-dry or air-dry. As we mentioned before, the Metal Detox regime only consists of four simple steps, and it’ll add no extra time to your service. These four steps include: Step One How L’Oréal Professional’s Curl Expression range can benefit your clients with curls, coils & wavesThe Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. The Metal Detox system works to remove copper particles, keeping blondes bright and fresh and brunettes radiant and true to tone. Thanks to our collaboration with the Ioannina University, we identified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved and the oxidant gets to fully do its job – Charlotte Feltin – Head of L’Oréal Haircare Laboratories Inaccurate colour results following a colouring or lightening service, fast colour fading and dulling or altered tone with subsequent washes can all be frustrating experiences for both clients and professional hair colourists. Research has shown that metal build up in hair follicles pre and post colouring services can contribute to these unwanted changes. The new Leave-In Cream is rich and nourishing and will keep up to 97% of your colour brightness for up to 8 weeks.**

Yup, we all have metal in our hair. "The amount varies depending on where you live, your hair porosity and what type of water [quality] you have, which tends to affect your hair color as well,” says Kim. “Basically, if your water passes through pipes, you are definitely depositing metals into your hair, which can lead to breakage and unreliable color results.” We’re trying to say it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual.

Yes, metal. It’s often overlooked, but it can seriously impact the results of your lightening colour treatments – and not favourably. Have you ever performed a colour treatment on your clients, making sure you used the perfect technique and precision, JUST for the results to be far from what you or the client expected? Don’t worry; you’re not alone and are likely not to be blamed for this. Today, we’re here to explain why this might happen and provide stylists with a game-changing solution. Shop Now Apply the L’Oréal Professionnel Metal Detox Masque evenly onto shampooed and towel-dried hair. Leave on for 15 minutes, and then simply rinse thoroughly. Then continue to dry and style the hair as desired now that the colour treatment is no longer compromised. Metal in the hair can lead to a ton of unpleasantries – including unreliable colour results through no fault of the stylist, along with excessive and avoidable breakage.

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