Wash by amika The Kure Repair Shampoo 300ml

Product Information

A: while the overuse of keratin can lead to brittle + weak hair, the kure collection uses vegan proteins that do not build up on hair or cause breakage! A: hair is made up of different kinds of bonds that impact for the strength + elasticity of our hair. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp. hydrogen bonds are the most fragile bonds in hair, + are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, + more.

A: the bond cure technology used in the kure bond repair shampoo is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage. The kure shampoo and conditioner is the most awesome products that I have ever used on my hair, and I have tried a lot of products! What's more, it is infused with plant butters and vegan proteins to lend the formula an abundance of conditioning omega fatty acids, vitamins and minerals.these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, + more. innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear + tear. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage. Packed with bond cure technology, it targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.

this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point. Committed to creating formulas that fit your values, all amika products are cruelty-free, held in 100% recyclable packaging and made with 90%+ post-consumer recycled plastics to reduce virgin plastic production.plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, + minerals, + can provide keratin-like benefits from a plant source. made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, + chemical treatments. Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform - Provenance - to cut through the industry 'noise' and equip you with key facts that matter. A: the bond cure technology in the kure collection is formulated to target hydrogen bonds, the most abundant bonds in your hair.

I’m going to alternate between this and my moisture shampoo to avoid a protein overload, but wow this stuff works wonders! Centred around dry, damaged tresses, The Kure Bond Repair Shampoo works into a luxurious lather to gently cleanse and simultaneously repair and strengthen lengths on the brink of breakage. we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new kure collection is 100% vegan + does not build up on hair when used as directed.It doesn't cause my super-sensitive scalp to itch, and has a nice, fresh scent that I have had no trouble with even though i'm allergic to many fragrance-added products.

we also recommend cocktailing mixtape toning drops with the kure conditioner for added toning benefits. I will continue to use this once in a while when I want a change from my normcore routine to avoid build up. A: for adding toning benefits, we recommend alternating the kure with bust your brass shampoo + conditioner every other wash. A: the kure collection, formulated with bond cure technology, targets all types of damage—from chemical, to mechanical, to natural breakage + environmental stressors.

It does seem to do some reconstruction of hair but for my hair type it isn’t great- creates a bit too much frizz - my nemesis. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet! A: we upgraded the new kure bond repair shampoo + conditioner with a stronger formula that includes bond cure technology + vegan proteins. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika prides itself on celebrating all hair types, textures and styles. The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika’s mantra is “all hair is welcome”.