Mango Frooti 200ml (Pack of 6) – Fresh and Juicy – Natural Juices – Made from Fresh Mangoes - Thicker And Juicer - Any Time Drink

Product Information

As compared to its competitive brands like Slice and Maaza, the brand still holds a large chunk of market share with good consumer choice and likeability till date.

But with the situation coming into control now and restaurants, commercial places getting opened once again, the consumers are again focusing on more consumption. This brand should be careful of adulteration in its product offering as consumers loyalty and brand equity depends on it. Today one of the interesting signs that we see is that it (B-Fizz) is almost delivering at par with Appy Fizz, which today is more than a ₹1,500 crore brand. It’s juicy and flavourful mango taste not just rejuvenates the taste buds, but is the perfect thirst-quencher that refreshes you in no time.A number of economic factors such as rising inflation, demand and supply, imposed taxes and duties and fluctuations in raw materials availability, pricing affects the business strategy and operating model. With the rising culture of dining out and urbanization, this brand has a huge potential to focus on its competitive strategies.

Frooti is offered in size variants: 1 litre (35impfloz; 34USfloz), 250mL (9impfloz; 8USfloz) and 200mL (7impfloz; 7USfloz) and 125mL (4impfloz; 4USfloz) Tetra Pak. Nestlé said they would instead by focusing on “new products under the Randoms brand”, saying that “in 2019, people prefer the jelly and foamy sweets. Made with real mango pulp from the freshest of mangoes, Frooti satisfies the craving for this popular seasonal fruit throughout the year. The company, which clocked a turnover of ₹6,500 crore in 2019, had recently introduced its new offering B-Fizz, a malt-flavoured fruit juice based drink in the market and expects an overall growth of 10 per cent this year. With the rising internet penetration among consumers, this brand can leverage the online digital marketing for boosting its sales and other operations.As in India, the Government is bringing new laws related to quality, health and wellbeing, this company can leverage this opportunity to increase its sales and profitability. It can even tap the untapped markets with variations in its product offerings to bring the unique value proposition to its consumers. As awareness about environment protection among people is on rise, it becomes important for this brand to work in this direction. FSSAI is the authority which governs many aspects like licensing, packaging, labeling and other necessary permits. Frooti PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters.