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Cath Kidston's in Print: Brilliant Ideas for Using Vintage Fabrics in Your Home

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She also noted that Cath Kidston has a very loyal fan base, which drives her to ensure the brand remains relevant.

Melinda Paraie, chief executive at Cath Kidston, said of the store opening in a statement: “London is at the heart of our brand and we are thrilled to introduce the newly reimagined 180 Piccadilly to our customers, just in time for Christmas. We are confident that our customers will recognise and love the quality and craft of the products in a highly curated environment, relatable to today’s lifestyle.” DFS has teamed up with a range of Exclusive Brands to create beautiful inspiring designer sofas for everyone, available exclusively at DFS, including Joules, French Connection, Country Living, House Beautiful and Grand Designs. Kidston received an MBE for her services to business. She sold a majority stake of the company to US private equity investors TA Associates, retaining a minority stake and remaining as the company’s creative director. In the UK, the chain has 60 stores and employs 941 people, of which 820 have been furloughed under the government’s jobs retention scheme that pays 80 per cent of an employee’s wages. For us, we’re design lead, but rather than looking at trends and making sure we follow them, I think that our trend is integral to us and is in the marketplace, which is craftsmanship and hand painting.Cath Kidston opened its first store outside of London in Bath. The retailer had its first collaboration with outdoor retailer Millets. We would print rolls and rolls of fabric that we had created, vignettes, storytelling all night, and beautiful flowers going from small to large. The reopening of its flagship store in the heart of London’s West End will be the brand’s only high street store and will become an “experimental” concept to showcase the brand’s 27 years of British design and print heritage.

It’s probably in the past 15 or 20 years that I’ve become much more interested in abstract things, starting off when we moved house in 2001. A move is a time to think freshly about things, and that’s when I really began to get more interested in 20th-century and then contemporary work.” She then returned to the UK to join Alexander McQueen as a print designer in 2006, spending five years working closely with the brand’s creative director Sarah Burton. Retailers that are very brand led have the additional overhead of in-house design and development teams – whilst in good times this gives the brand its distinguishing USP, in tough times the costs associated with maintaining these teams present additional financial pressures,” she explained. It placed administrators from Alvarez & Marsal on standby to undertake an urgent review of the retailer’s strategic options, which announced it was racing to find a new buyer two weeks prior. Marler also joined Temperely London, where she worked with founder Alice Temperely as her “right-hand woman”, helping extend the brand’s collection into bridal and eveningwear.On Monday a new batch of products inspired by JK Rowling's boy wizard hit store shelves and online in the firm's second Harry Potter x Cath Kidston collab with bags, clothing, tea towels, kitchenware and more all available. Marler said that upon her arrival at Cath Kidston, one of the first things she did was shoot and lead the spring campaign that is due to launch this month.

Her choices are instinctive rather than programmatic. She is not the kind of collector who selects an area – Expressionist woodcuts, say – and systematically explores it. On the contrary: “Although over the years I’ve come to recognise certain artists, on the whole I don’t buy for an artist’s name. It’s actually a matter of falling in love with a picture, buying on impulse,” she declares. We go over there in the summer, so I wanted it light and airy.” On the walls are three spacious prints in line, alone: two of Donald Judd’s trademark boxes, and an Ellsworth Kelly – again – this time one of his austerely honed studies of plant forms. “I love that Kelly!” Kidston exclaims, “It’s edited down to nothing.” Laura Morroll, senior manager at management and technology consultancy BearingPoint, said store closures have resulted in a significant drop off in sales. Although some customers may have been successfully diverted to shopping online, the cost of online channel fulfilment significantly outweighs that of stores, eating away at profits. Cath Kidston was sold to the Hong Kong-based private equity firm Baring Private Equity Asia for an undisclosed sum. Kidston herself announced her departure from her role as non-executive director of the company.

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Cath Kidston may still have a future on the UK’s high streets, but there’s a chance it would take a different format to what customers are used to. But if a buyer cannot be found, the retailer could collapse into administration. The Flounce bed features a statement headboard inspired by the clouds - perfect for creating a bedroom made for drifting off. Available in a range of Cath Kidston’s hand-painted prints, including Painted Kingdom and Strawberry Garden, you can choose to contrast your favourite Cath Kidston print against stylish linen or sumptuous velvet to add texture and interest. Cath Kidston as a business has seen many changes over the years, such as a new chief executive, new print designs, new collaborations, and global expansions. Despite it all, it has remained consistent in its artistry. Yet as Marler puts it, one thing that has remained constant is that Cath Kidston trades on its “Britishness”. Each print has been lovingly painted by hand and paired with colourful accents and trims, with a focus on detail and quality. To see the pieces hand crafted with care with the same attention to detail as in our paintings, made this collaboration truly authentic, coupled with the team’s incredible passion, I simply cannot wait to see the wonderful pieces in people’s homes.”

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