Lu Le Petite Biscotte Cinnamon Biscuits, 200 g

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Lu senior brand manager Charlotte Parkes said the four-strong range was “sure to be a hit with biscuit lovers in the UK”. Le Petit Beurre takes inspiration from the first LU biscuit ever made – the Véritable Petit Beurre – offering a signature taste, it’s a deliciously buttery biscuit with a hint of salt. Its iconic oblong shape took inspiration from French tea mats used at the time. The additional design flourishes carefully reflect the calendar year: 4 corner ears for the four seasons, 52 teeth for each week of the year and 24 indents for the 24 hours of each day

Iconic French biscuit brand LU is launching in the UK

The delectable biscuits are available in four varieties, including Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron. The LU brand combines French love and passion – created by two pâtissiers who fell in love over their shared passion for baking and a desire to make the most delicious biscuits. The varieties were first produced in France during 1886.Thanks to the excellence of Lefèvre-Utile’s recipes, the biscuits factory gained a stellar local reputation. In 1882, LU even won the gold medal during the Nantes Exhibition. French biscuit brand LU is finally available in the UK. Anyone who has holidayed in France will likely be familiar with the delicious biccies, and now the iconic brand is launching four varieties in UK supermarkets, for the first time. Le Petit Citron brings a soft texture and delicate lemon flavour to the range and last but not least is Le Petit Biscotte. This biscuit pairs the subtle flavour of brown sugar and cinnamon with a rich crunchy texture. Paired with a hot chocolate, it’s a match made in heaven! Encapsulating the romance of the French, bakers Monsieur Lefèvre and Mademoiselle Utile put the first initials of their surnames together to create LU. This celebration of passion remains in every LU biscuit made since 1846, transporting consumers to a sun-dappled square in rural Provence. Le Petit Chocolat combines simplicity and charm by pairing the crunchy Petit Beurre biscuit with an indulgent layer of milk chocolate. This biscuit features the famous ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset

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Finally, Le Petit Biscotte paired the flavour of brown sugar and cinnamon with a rich, crunchy texture, said Lu. French biscuit brand LU is bringing a flavour of France to the UK with the launch of four delicious biscuit varieties - to coincide with National Biscuit Day celebrations. Carefully crafted to offer biscuit lovers a quintessential taste of France with every bite, the treats use simple authentic ingredients to mirror the original creations. Each with their own irresistible flavour, these recipes have more than stood the test of time,” she added.In 2008, LU launched the Harmony program in partnership with local farmers, with the aim of growing wheat in a more sustainable way Le Petit Chocolat combines the biscuit with an “indulgent” layer of milk chocolate, while Le Petit Citron is billed as having a “delicate lemon flavour”. Celebrated French biscuit brand, LU, can reveal that it is launching four delicious biscuit varieties in the UK. Le Petit Beurre is a modern take on the brand’s first-ever biscuit, Véritable Petit Beurre, whose oblong shape took inspiration from French tea mats usedin 1880s, when the brand was founded. Il existe une très grande variété de biscottes dans le commerce : nature, aux céréales, briochée, sans sel ajouté, riche en fibres, etc.